Elon Musk’s X sues Lego, Nestlé and more brands, accusing them of advertising boycott

https://www.npr.org/2025/02/01/nx-s1-5283271/elon-musk-lawsuit-advertisers-boycott-new

by BikkaZz

33 comments

  2. “The suit, which was filed last year in a federal court in Texas, initially targeted the boycott organizer, the World Federation of Advertisers, along with companies including CVS and video-streaming platform Twitch.

    But early on Saturday, Musk’s lawyers filed an amended complaint, adding several new defendants, including Lego, Nestlé, Tyson Foods, Abbott Laboratories, Colgate-Palmolive, Pinterest and Shell International.

    According to the suit, at least 18 advertisers that were part of GARM stopped buying ads on Twitter either in the U.S. or globally in the weeks after Musk bought the platform in November 2022, while other members of GARM “substantially reduced” their ad spending on Twitter.

    In turn, X claims it was deprived of billions of dollars in advertising revenue and the ramifications of the boycott continue to be felt years later…”

    – – – –

    But..but…the Sudafrican illegal immigrant Elon the felon doesn’t need anyone’s advertising…..

    He already got the codes for the whole of America budget….🤑🗽

  3. What is the goal of this suit? Seems like free enterprise and capitalism at its finest- people are voting with their dollar. Corporations are also people, funny how that works

  7. Citizens United told us that money is speech. Withholding advertising funds is speech, choosing not to support a business you disagree with is speech. This lawsuit should be laughed out of court, if the rule of law meant anything.

  8. Is this new? Didn’t he already do this? Advertisers are literally allowed to not advertise. If a platform is controversial—let alone run by a Nazi sympathizer—you are allowed and expected to cease advertising there. For a “free speech absolutist “ he sure likes regulating speech. This is spurious and childish.

  10. I thought companies were allowed to choose who they advertised with. I wasn’t aware any one of those companies were obligated to advertise on Twitter. This is like me refusing to go to a big chain restaurant because I no longer like where they get their meat only to be taken to court for my preference. I wonder if they could counter sue him and force him to buy an equivalent amount of their product.

    ![gif](giphy|lFKEciqd8cMrsYZVVn)

  12. When I sold radio spots, there used to be an awful policy used by media buyers called “no urban dictates” for Black stations. Like wtf??? Black people grocery shop etc… I have no problem with a “no nazi dictate” Elon, no problem at all!

  13. I think he saw President Shitsinpants turning lawsuits into bribes and thinks he’s in the same position, which he might be given recent actions taken.

  14. That’s one way to get Twitter revenues back up.

  16. Can someone explain to me what “illegal boycott” means?

  17. Advertising boycott? That’s a new one…last time I checked you can sell adds to anybody you want. Or not.

  18. Wish I could be the judge to simply say, fuck off elmo. Corporations can advertise wherever they want and maybe don’t turn a social platform into Truth 2.0 filled with maga retards who can’t even afford the shit these companies advertise.

  19. I thought he didn’t care of at least that is what he said in an interview.
    He does care after all.

  20. So you are gonna tell me where to spend my money ? 😂

  24. I can understand buying at gunpoint, aka theft, but selling at gunpoint?

  25. This is extortion/corruption: “Pay me or I’ll sic the government on you.”

    They will likely settle and start advertising on X to keep Elon and Trump’s favor. Welcome to the new regime, folks.

  30. Do people have ANY brains left in this country?!

  33. Shit… I own a company. I never advertised on “X”. I do not employ anyone, have little revenue, and no business in the US. Do you think that Great Musskolini will spare me?

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