After hearing a lot of debate on here about different brands of Jaffa Cakes, and having only ever tried McVitie’s myself, I decided to do my own research.

McVities: tangy orange. Decent coverage, despite rumours. Firm, slightly chewy sponge, slightly dry.

Tesco: orange less tangy. Coverage the same. Perhaps better crunch in chocolate. Sponge firm, slightly chewy, less dry.

M&S: tangy orange. 100% coverage. Satisfying snap to the chocolate. Sponge more delicate, thinner. Less chewy experience. Lighter and more satisfying sponge:orange:chocolate ratio.

All in all, M&S win, with Tesco being a better buy than McVitie’s due to slightly larger size and lower price point.

by vic-vinegar_realty

33 comments

  2. You should try Lidl, you get fuller coverage but a less solid jelly

  3. I’m not as keen on the M&S orange ones, prefer mcvities, but M&S used to do passion fruit ones that were pretty awesome! They might still do them, been a while since I looked.

  5. M&S ones are the best of the bunch, they do lime (I think) ones

  6. It’s weird that McVitie’s is apparently the default Jaffa Cake, but they have the worst sponge on them.

  7. You need to try Aldi’s cherry bake well Jaffa cake

  8. If you ever get the chance, try Polish Delicje. It’s basically Jaffa Cakes, but with different flavour fillings (eg. Strawberry, Apricot, Raspberry etc). Fantastic.

  9. Generally I find cheaper Jaffa cakes to be better. There was a time not too long ago where I wouldn’t pay more than 50p a dozen

  10. How small do you think they can get away with making the jaffa. Rubbish thin chocolate if they can call it that, dry biscuit/cake. Shame on you Mcvities. Not worth the calories.

  12. Top tip try the ones in the eastern European shops of I remember the brand is dulce, so good

  13. The Polish ones with the cherry and raspberry flavours are amazing

  14. Real Jaffa cakes are a joke nowadays, like everything else, the price goes up, but the size goes down!

  15. I like Sainsbury’s own. I think Mcvities are a bit dry.

  16. Ooh, the Happy Shopper ones are my favourite. Can’t get them in Premier anymore (at least not the ones I go to locally) but there’s one shop I know that sells them and I cannot get enough of them. I think One Stop might sell them? Don’t quote me on this.

  18. Aldi Jaffa cakes are very similar to the M&S version but just cheaper for more

  19. I know they’re the default Jaffa Cakes, but McVities ones are worse than every other Jaffa Cake I’ve tried.

  22. McVities Cola Bottle…. please bring them back!!! Oh and do a fizzy version!!!!!

  23. Am I the only one that loves the Euroshopper ones you get in bossman shops?

  25. Get yourself down to your nearest East European shop. They have such wonders as banana, Raspberry, sour cherry, strawberry, and many different types of chocolate coating. Some have crunchy bits.

    A word of warning ⚠️ though, intrepid Gastronaughts you enter this realm of magical tastes and enticing aromas, some of you may be able to resist, others will succumb to temptation and be forever lost.

  26. I always used to love the 21p Asda white label ones. Truly top tier!

  30. This comparison isn’t complete until you do the Aldi Jaffas

  31. As the OP of the original post, I have also been doing my own research. The Jaffa on the M&S and Lidl own brands is substandard, Morrisons own brand is currently on top, going to try the Polish ones as soon as I find a shop that sells them!

  32. This is the sort of analysis we really need in this country. Proper thinky insights into pressing matters like this make life worth living

  33. When shops own are 95p or proper ones are £1, i’ll stick to the proper ones thanks, especially the raspberry ones….

    No others are quite right, sponge weird, not enough chocolate, too much (or not enough) ‘filling’ some too watery, some too thick!! – McVities all the way, ‘*but only when on offer*’

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