The service is available at 33 locations of the Pure Auto Wash brand in Colorado and Nevada.
K&G Petroleum has launched a new mobile app for Pure Auto Wash, its car wash brand present at 33 locations throughout the company’s convenience store network across Colorado and Nevada..
Pure’s branded car wash app, powered by DRB’s Beacon Mobile technology, provides customers with a convenient way to purchase, manage and redeem car wash services.
“Beacon Mobile represents our commitment to providing a comprehensive ‘One-Stop-Shop’ experience for customers seeking food, fuel and car wash services,” said Amar Preet Puri, K&G co-owner.
K&G selected Beacon Mobile to streamline customer interactions and maintain their market position in the competitive car wash sector. The chain plans to roll out a monthly membership program through the app while also providing a loyalty plan to drive pay-as-you-go visits for customers.
K&G Petroleum operates stores under the 7-Eleven brand in Denver and Las Vegas, as well as Jenny’s Markets in Denver. Car washes were a key focus in 2023, and moving forward, all new locations will include a car wash. Additionally, the retailer is testing electric vehicle (EV) charging stations at five of its Denver locations.