Fears within Disney that theme parks have hit price limit, report says

25 comments

1. Gouged as much as they could. Putting Disney out of reach for 98% of Americans. Crushing child hood dreams in the name of excess profits.

   Nice work Bob Iger.

2. They’re not afraid of that, they’ve been pricing tickets at the highest price point the market will tolerate for a while. This just means the market might not tolerate another price increase right now, but it will at some point and Disney will raise prices again.

3. Oh no, how will their board of greed continue infinite growth?!

4. I’m not sure.

   There is an ideal number of people the parks can accommodate comfortably.

   Raising the prices until only that number of people can afford Disney World is the primary goal.

5. I’ve stopped going due to price. We used to go regularly, haven’t been in like 6 or 7 years now with no plans to go again. It’s like at least $500 for just a day for two people at Disneyland, CA. it’s gotten to be too much

6. They’re set at “cripple your family” so yeah I imagine they’d be among the first to feel it now that Americans have spent more than they made for two straight quarters. We’ve finally reached the “life doesn’t work” point on bleeding the middle class generally.

7. When you have to sell a kidney to afford a 5-day family vacation it means it not worth it. Especially in the FL sunmertime.

8. They could absolute further increase pricing but that would just reduce the number of visitors to a point where they make less money.

9. Why are they afraid. It already costs a fortune

10. Executives will fire every employee and outsource every job before considering it might be their obnoxious salaries.

    And those same employees will show up everyday, enabling those same executives, all the way up until the day they’re replaced.

11. That stupid park isn’t even worth $100 per ticket, knotts berry farm or six flags are much better. If you are still going to Disneyland or buying their overpriced products, you’re a fool.

12. Disney parks were *always* set to relatively upper middle class prices on purpose. They did not want the six flags experience or clientele. All that said, I think they’ve reached a tipping point where the pricing doesn’t work for a lot of middle class Americans due to both their own pricing strategy and more strain being place on the middle class in other areas of necessary spending. The real problem Disney has, is that their prices are pushing a luxury boundary, and luxury buyers have a lot of issues with Disney parks experience.

    Crowding for sure, no one with that kind of cash wants to spend all day in a herd. They expect exclusivity and instant access. Things revolve around them, not the other way around. They expect to be catered to and waited on when vacationing.

    Rich people also *know* what luxury is. They stay in *real* luxury hotels. Even Disney’s nicest hotels, of which I worked at in college, are a Marriott at best. And I’m not talking about the Marquis here.

    Rich people also tend to prefer very different vacationing experiences over theme parks. They want schedules that work for them, many of them won’t 100% disconnect from work. And that’s a real problem for Disney whose parks have become known as stressful, requiring extensive planning months in advance, and doesn’t offer a lot of flexibility.

    I just think Disney needs to reconsider their value prop and right size based on that. Which also means, their profit margin might not be as sexy.

13. Damn I visited when I was 11, and my uncle payed. That was enough for me. I match with a super fan on tinder. Even though we hit it off, I couldn’t look past her obsession with Disney. We didn’t end up meeting. Seeing the odd Disney add out of the corner of my eye is already more than I asked for. Can’t understand these adults who spend their hard earned money on collections, hotel stays and that exclusive 33 club. Makes me think something went wrong during childhood. I should start running a circus.

14. Hot take but here it goes.

    Nobody likes going to an overcrowded theme park. Nobody likes waiting in a line for 4 hours. And nobody likes waiting to go to eat dinner or even spend money.It ruins the customer experience, especially when someone pays hundreds of dollars to get into a single park per day.

    So we have 2 options here, we either limit guests that get access to the theme park, or we charge customers more and more until itself. Limits, where we only have the wealthiest customers come to the theme parks and therefore spend the most money.

    It’s an unpopular take, but the truth is that in nor to limit people coming into the theme park, raising prices is an effective strategy. Disneyland and Disney is not a nonprofit. It’s there to make money If there are a 1000 people willing to pay a $1000 and there are a 1000 people willing to pay $20, I’m pretty sure they’re gonna go after the 1000 people with a $1000, they spend more money on merchandise, they stay at better hotels, they eat dinner more often. And most importantly they’re less price sensitive.

15. They’ve surpassed price limits. They’ve managed to make a fun vacation for a family super stressful. There’s better options for families now that cost much less.

16. I grew up in LA where Disneyland trips occurred like 2-3 times year via field trips, with the school and friends/family, I think maybe $60ish then for like almost all my grades into high school.

    I think it’s sad and crazy the current pricing, it sucks the fun out of it and the fact parents want to show their kid a nice time is at the helm of price gouging – through out the whole experience once you enter the parking lot…sad… not to mention lol, the park almost looks too similar to me going in the 90s. Barely reinvested back into it (of course there are new pieces) but that’s almost 4 decades and it looks too similar for me for the major price difference. All that rev just lining pockets.

    Good ol Fun is now a matter of saving and hoping.

    One positive is that it has forced me to connect back to basics like camping, beach, snow, drives. Time for many of us to fortunately/unfortunately stop feeding into the corporate pool and reevaluate and vote with our wallets daily.

    I don’t miss Disney at all…actually, even as a kid I was over it by middle school lol it’s not as “vital” as they might think.

17. Especially with an abrupt increase in foreign visitors that wish to avoid the U.S. right now. Sure there are other parks outside the U.S., but Disneyland Anaheim and Disneyworld are flagship parks.

18. Supply and demand sets the pricing. The same people complaining the price is too high are the same people who would complain the parks are over crowded if the price was lower. They optimize pricing based on park attendance and other factors. If less people start going due to the price, they will lower it. Yes, part of economics is that some people get priced out. It’s called the dismal science for a reason

19. We looked into a week at Disneyland for my family of 4, but found a week in Europe was cheaper.

20. At some point the government (controlled by big business) needs to give lower and middle class people a bigger share of the pie. Otherwise, very few people can afford to buy all the crap they are selling! .

21. It’s the same folks complaining the housing market is out of reach for everyone.

    There are enough wealthy or obsessed to sustain Disney. This shows no signs of flagging.

22. Oh noes.,.🙄

23. this is happening with many things like skiing (Vail/Ikon). pricing has outstripped even upper middle class families. it’s wholly unsustainable

24. Tourism / spending is seriously down in whorlando fl

25. We just let our Annual Passes expire last week. It’s not worth it for us anymore.

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