Meghan Markle has officially launched her As Ever brand, just hours after her Netflix series, With Love, Meghan, premiered.
Her updated asever.com website declares “As ever is more than a brand – it’s a love language” and unveils Meghan’s first products, including her raspberry jam.
The site said the products would be available in spring 2025.
As well as As Ever raspberry spread in keepsake packaging, there was also raspberry spread, limited edition wildflower honey with honeycomb, and also flower sprinkles – a product that Meghan repeatedly uses and refers to throughout the series.
Other products include As Ever herbal tea in hibiscus, peppermint and lemon ginger flavours.
There is also pre-made French-style boxed crepe mix and shortbread cookie mix with flower mix, both recipes which Meghan makes on the show. There are no prices yet for the products, but visitors to the site are invited to “Save your seat at the table” by signing up by email for more information.
The site reads: “As ever is more than a brand – it’s a love language. Created by Meghan, Duchess of Sussex, As ever welcomes you to a collection of products, each inspired by her long-lasting love of cooking, entertaining, and hostessing with ease. This curated collection has been crafted to elevate your every day and inspire moments of joy.”
None of the items are available to purchase yet, but once you click on a product a sign appears which states ‘Available Spring 2025’. It also gives an option to ‘Save your seat at the table’, by adding an email address and subscribing to her website.
Meghan’s As Ever logo also features on the website and is a palm tree and two hummingbirds. As reported by People, the palm tree in the logo is supposed to represent Santa Barbara, where Meghan and Prince Harry have been living since quitting senior royal life in 2020, along with their children Prince Archie, 5, and Princess Lilibet, 3.
In an interview with The Cut in 2022, Meghan revealed how two massive palm trees on the lawn of their Montecito home were one of the first things Prince Harry had noticed when viewing the property while the pair was looking for their new house.
The duchess told The Cut: “One of the first things my husband saw when we walked around the house was those two palm trees. See how they’re connected at the bottom? He goes, ‘My love, it’s us.’ And now every day when Archie goes by us, he says, ‘Hi, Momma. Hi, Papa.’ ”
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