사진 확대 Byeon Woo Seok. Photo by Star Today DB
As a result of big data analysis in March 2025 of advertising model brand reputation, it was analyzed in the order of 1st place, Byun Woo-seok 2nd place, Son Heung-min 3rd place, and Lim Young-woong.
The Korea Corporate Reputation Research Institute measured 27,499,097 advertising model brand big data measured from February 6, 2025 to March 6, 2025 using the participation index, media index, communication index, and community index through consumer behavior analysis. Compared to 25,457,884 advertising model brand big data in February, it increased 8.02%.
The brand reputation index is an index created through brand big data analysis by finding that consumers’ online habits have a great influence on brand consumption. Advertising model brand reputation analysis can measure consumers’ relationships with advertising model brands, positive evaluations, media interests, and consumers’ interest and communication.
Advertising model brand reputation analysis analyzes the relationship between advertising model brands and consumers through big data reputation algorithms for brands at the top of brand reputation. The detailed indicators of the advertising model brand reputation index included weights for advertising channels.
Byun Woo-suk, Son Heung-min, Lim Young-woong, Ive, BTS, Cha Eun-woo, Yoo Jae-seok, Blackpink, Lee Chan-won, Lee Byung-hun, Jeon Hyun-moo, Espa, Faker, Ma Dong-seok, Kim Jong-guk, Kim Hye-soo, Gong Yoo, Park Seo-joon, Kim Soo-hyun, Son Seok-gu, Park Bo-gum, Seventeen, Kim Jong-min, Kim Yu-na, Song Ga-in, Jeong Hae-in, Han Ji-min, Shin Dong-yup, Kang Daniel, and Young-tak were analyzed in order.
Byun Woo-suk brand, which ranked first in the advertising model brand reputation, was analyzed to be 1,430,678 with the participation index of 172,778 media index of 193,930 communication index of 436,396 community index of 627,576. Compared to the brand reputation index of 1,593,381 in February, it fell 10.21%.
In second place, Son Heung-min’s brand was analyzed at 1,294,387, with the participation index of 274,298 media index of 286,156 communication index of 297,357 community index of 436,576. Compared to the brand reputation index of 1,073,692 in February, it rose 20.55%.
Lim Young-woong’s brand ranked third with a brand reputation index of 1,199,285, with a participation index of 294,682 media index of 343,734 communication index of 206,468 community index of 354,401. Compared to the brand reputation index of 1,240,904 in February, it fell 3.35%.
The 4th and Ive brands (Ahn Yu-jin, Autumn, Ray, Jang Won-young, Liz, Lee Seo) were analyzed as 951,419 with the participation index of 178,515 media index of 189,342 communication index of 236,850 community index of 346,713. Compared to the brand reputation index of 789,414 in February, it rose 20.52%.
The 5th place, Bang BTS (RM, Jin, Suga, J-Hope, Jimin, V, Jungkook) brand was analyzed as 912,307 with the participation index of 56,835 media index of 177,532 communication index of 292,930 community index of 385,010. Compared to the brand reputation index of 829,349 in February, it rose 10.00%.
Koo Chang-hwan, director of the Korea Corporate Reputation Research Institute, said, “As a result of the analysis of brand big data in March 2025 of the advertising model brand reputation, Byun Woo-seok brand ranked first. Analysis of the advertising model brand category showed an 8.02% increase compared to 25,457,884 advertising model brand big data in February. According to the detailed analysis, brand consumption fell 0.39%, brand issues rose 1.27%, brand communication rose 17.11%, and brand diffusion rose 8.40%, according to the reputation analysis.
“In the link analysis of the advertising brand Byun Woo-seok, which ranked No. 1 in the advertising model brand reputation in March 2025, ‘Heartwarming, Excited, Recorded’ was high, and in the keyword analysis, ‘Discovery Ambassador, Prada Fashion Show, and Elle Cover Model’ were high.” In the positive negative ratio analysis of Byun Woo-seok’s advertising brand, it was analyzed that the positive ratio was 91.25%,” he said.
In March 2025, the brand reputation survey for advertising models was conducted by Byun Woo-seok, Son Heung-min, Lim Young-woong, Ive, BTS, Cha Eun-woo, Yoo Jae-seok, Blackpink, Lee Chan-won, Lee Byung-hun, Jeon Hyun-moo, Espa, Faker, Ma Dong-seok, Kim Jong-guk, Kim Hye-soo, Gong Yoo, Park Seo-joon, Kim Soo-hyun, Son Seok-gu, Park Bo-gum, Seventeen, Kim Jong-min, Kim Yu-na, Song Ga-in, Jeong Hae-in, Han Ji-min, Shin Dong-yup, Kang Daniel,