Sweden Gift Card and Incentive Card Market Intelligence

Dublin, March 06, 2025 (GLOBE NEWSWIRE) — The “Sweden Gift Card and Incentive Card Market Intelligence and Future Growth Dynamics (Databook) – Q1 2025 Update” report has been added to ResearchAndMarkets.com’s offering.

The gift card market in Sweden is expected to grow by 7.9% on annual basis to reach US$1.90 billion in 2025.

The gift card market in the country experienced robust growth during 2020-2024, achieving a CAGR of 8.5%. This upward trajectory is expected to continue, with the market forecast to grow at a CAGR of 6.9% during 2025-2029. By the end of 2029, the gift card sector is projected to expand from its 2024 value of USD 1.76 billion to approximately USD 2.48 billion.

This report provides a detailed data-centric analysis of the gift card sector in Sweden, covering market opportunities and risks across consumer segments (retail and corporate); product categories; retail sectors; and store formats. With over 100+ KPIs at the country level, this report provides a comprehensive understanding of gift card market dynamics.

It offers a comprehensive analysis of market dynamics in the gift card sector, segmented by digital and e-gift card sales, distribution channels, key occasions, demographic trends, and market share statistics of leading retailers. In addition, it provides a snapshot of consumer behaviour and retail spending dynamics. KPIs in both value and volume terms help in getting an in-depth understanding of end market dynamics.

Reasons to buy

Comprehensive comprehension of the dynamics of the gift card and incentive card markets: Recognise the opportunities in the market, the main drivers and trends, and the five-year projection for gift and incentive cards in Sweden.Create strategies tailored to the market: To create your gift card strategy, identify growth categories and target particular opportunities across consumer segments and occasions; evaluate important trends and risks unique to your market.Learn about the attitudes and behaviours of consumers in Sweden: Increase ROI by understanding how consumer attitudes and behaviours are evolving. With gift cards, you may obtain comprehensive information about retail spending for both corporate and retail customers.Six key performance indicators (KPIs) provide a comprehensive view: the quantity of cards in circulation, load value, unused value, average purchase value, average value per transaction, and transaction value.Distribution channel insights: Recognise the differences in gift card sales across online and offline channels as well as between first-party and third-party sales.

Key Attributes:

Report AttributeDetailsNo. of Pages325Forecast Period2025 – 2029Estimated Market Value (USD) in 2025$1.9 TrillionForecasted Market Value (USD) by 2029$2.48 TrillionCompound Annual Growth Rate6.9%Regions CoveredSweden

Scope

Companies Featured

ICA GruppenAxfoodCoop SverigeIKEALidlElgigantenSystembolagetAhlensClas OhlsonMediaMarkt

Sweden Total Spend on Gifts

By Consumer Segment (Retail and Corporate)By Product Categories (13 Segments)By Retail Sectors (7 Segments)

Sweden Gift Card Market Size by KPIs across Consumer Segments

Gross Load ValueTransaction ValueUnused ValueAverage Value Per TransactionTransaction VolumeAverage Value of Card PurchasedNumber of Cards

Sweden Gift Card Market Size by Consumer Segment

Retail ConsumerCorporate Consumer (Small Scale, Mid-Tier, Large Enterprise)

Sweden Digital Gift Card Market Size

By Retail ConsumerBy Retail Purchase OccasionBy Corporate ConsumerBy Corporate Purchase OccasionBy Company Size

Sweden Gift Card Market Size by Retail Consumer

By Functional AttributeBy OccasionFestivals & Special Celebration DaysMilestone CelebrationSelf-UseOtherValue by Purchase Channel

Sweden Gift Card Spend by Consumer Behavior and Demographics

Gift Card Spend by Payment MethodConsumer Purchase BehaviourGift Card Buyer by Age GroupGift Card Buyer by Income LevelGift Card Buyer by Gender

Sweden Gift Card Market Size by Corporate Consumer

By Functional AttributeBy OccasionEmployee IncentiveSales IncentiveConsumer IncentiveBy Scale of Business

Sweden Gift Spend by Product Categories (Split by Retail and Corporate Consumers)

Food & BeverageHealth, Wellness & BeautyApparel, Footwear & AccessoriesBooks & Media ProductsConsumer ElectronicsRestaurants & BarsToys, Kids, and BabiesJewelrySporting GoodsHome & Kitchen Accessories & AppliancesTravelEntertainment & GamingOther

Sweden Gift Card Spend by Retail Sector (Split by Retail and Corporate Consumers)

Ecommerce & Department StoresRestaurants & BarsSupermarket, Hypermarket, Convenience StoreEntertainment & GamingSpecialty StoresHealth & WellnessTravel

Sweden Gift Card Spend by Distribution Channel (Split by Retail and Corporate Consumers)

Gift Card Online SalesGift Card Offline Sales1st Party Sales3rd Party SalesSales Uplift

Sweden Gift Card Purchase by Payment Method

Credit CardDebit CardBank TransferPrepaid CardDigital & Mobile WalletBNPL & Other Digital PaymentCash

For more information about this report visit https://www.researchandmarkets.com/r/qnrixv

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Swedish Gift Card and Incentive Card Market