Is this allowed under GDPR? Shouldn’t marketing emails be opt in and not out?

7 comments
  1. So it is legal. But it’s a bit on the dodgy side. Most companies wouldn’t do it but it’s not illegal for Aer Lingus to be doing this.

    As part of a sale it has already captured your info and you can be opt out of marketing for similar products and services

    [https://www.gdprregister.eu/gdpr/direct-marketing-rules-and-exceptions/](https://www.gdprregister.eu/gdpr/direct-marketing-rules-and-exceptions/)

    Now that’s not to say this can’t be challenged as most of GDPR hasn’t been truly tested in court

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