The Major League Soccer (MLS) club, Inter Miami CF (IMCF) have inked a sponsorship association with Red Bull, the global energy drink brand.
As part of the deal, the brand has become the club’s official energy drink partner. This strategic agreement brings together two global brands driven by passion, energy, and the quest of greatness. It strengthens Red Bull’s position in the world of football and expands the club’s portfolio of top-class alliances that drive innovation for fans.
Euan Warren, Vice President of Partnerships at Inter Miami, said, “Our partnership with Red Bull reflects the continued rapid growth of Inter Miami CF, as we deepen our connection with our shared energetic audiences in both South Florida and around the world. Red Bull’s unparalleled passion for sports and functional beverages, its innovative approach to fan engagement, and its commitment to creating unforgettable experiences, perfectly aligns with our vision.”
Inter Miami fans can expect to catch Red Bull at Chase Stadium beginning March 9, when the team meets Charlotte FC. Fans will be able to drink Red Bull Energy Drink around the arena at mobile bar carts and branded bars, while the unique DJ Booth in the Fan Zone will set the tone for an amazing matchday experience.
Moreover, fans will also see Red Bull as the Entitlement Partner of the North Stand, one of the stadium’s most electrifying sections where Inter Miami’s passionate fan base comes together to support the club. Inter Miami and Red Bull fans can expect creative digital content projects that will get them closer to the action in exciting new ways.
The partnership also represents the start of a high-energy engagement aimed at enhancing Inter Miami CF’s enthusiasm while maintaining Red Bull’s commitment to ‘giving wings’ to both clubs and supporters.