Poland Gift Card and Incentive Card Intelligence Report

Dublin, March 11, 2025 (GLOBE NEWSWIRE) — The “Poland Gift Card and Incentive Card Market Intelligence and Future Growth Dynamics (Databook) – Q1 2025 Update” report has been added to ResearchAndMarkets.com’s offering.

The gift card market in Poland is expected to grow by 8.6% on annual basis to reach US$2.07 billion in 2025.

The gift card market in the country experienced robust growth during 2020-2024, achieving a CAGR of 9.6%. This upward trajectory is expected to continue, with the market forecast to grow at a CAGR of 7.5% during 2025-2029. By the end of 2029, the gift card sector is projected to expand from its 2024 value of USD 1.91 billion to approximately USD 2.77 billion.

With over 100+ KPIs at the country level, this report provides a comprehensive understanding of gift card market dynamics. It offers a comprehensive analysis of market dynamics in the gift card sector, segmented by digital and e-gift card sales, distribution channels, key occasions, demographic trends, and market share statistics of leading retailers. In addition, it provides a snapshot of consumer behaviour and retail spending dynamics. KPIs in both value and volume terms help in getting an in-depth understanding of end market dynamics.

Reasons to buy

Comprehensive comprehension of the dynamics of the gift card and incentive card markets: Recognise the opportunities in the market, the main drivers and trends, and the five-year projection for gift and incentive cards in Poland.Create strategies tailored to the market: To create your gift card strategy, identify growth categories and target particular opportunities across consumer segments and occasions; evaluate important trends and risks unique to your market.Learn about the attitudes and behaviours of consumers in Poland: Increase ROI by understanding how consumer attitudes and behaviours are evolving. With gift cards, you may obtain comprehensive information about retail spending for both corporate and retail customers.Six key performance indicators (KPIs) provide a comprehensive view: the quantity of cards in circulation, load value, unused value, average purchase value, average value per transaction, and transaction value.Distribution channel insights: Recognise the differences in gift card sales across online and offline channels as well as between first-party and third-party sales.

Key Attributes:

Report AttributeDetailsNo. of Pages325Forecast Period2025 – 2029Estimated Market Value (USD) in 2025$2.07 BillionForecasted Market Value (USD) by 2029$2.77 BillionCompound Annual Growth Rate7.5%Regions CoveredPoland

Scope

Poland Gift Card and Incentive Card Key Players

BiedronkaDinoLidlKauflandZabkaAllergoMedia ExpertEmpikRTV Euro AGDStokrotka

Poland Total Spend on Gifts

By Consumer Segment (Retail and Corporate)By Product Categories (13 Segments)By Retail Sectors (7 Segments)

Poland Gift Card Market Size by KPIs across Consumer Segments

Gross Load ValueTransaction ValueUnused ValueAverage Value Per TransactionTransaction VolumeAverage Value of Card PurchasedNumber of Cards

Poland Gift Card Market Size by Consumer Segment

Retail ConsumerCorporate Consumer (Small Scale, Mid-Tier, Large Enterprise)

Poland Digital Gift Card Market Size

By Retail ConsumerBy Retail Purchase OccasionBy Corporate ConsumerBy Corporate Purchase OccasionBy Company Size

Poland Gift Card Market Size by Retail Consumer

By Functional AttributeBy OccasionFestivals & Special Celebration DaysMilestone CelebrationSelf-UseOtherValue by Purchase Channel

Poland Gift Card Spend by Consumer Behavior and Demographics

Gift Card Spend by Payment MethodConsumer Purchase BehaviourGift Card Buyer by Age GroupGift Card Buyer by Income LevelGift Card Buyer by Gender

Poland Gift Card Market Size by Corporate Consumer

By Functional AttributeBy OccasionEmployee IncentiveSales IncentiveConsumer IncentiveBy Scale of Business

Poland Gift Spend by Product Categories (Split by Retail and Corporate Consumers)

Food & BeverageHealth, Wellness & BeautyApparel, Footwear & AccessoriesBooks & Media ProductsConsumer ElectronicsRestaurants & BarsToys, Kids, and BabiesJewelrySporting GoodsHome & Kitchen Accessories & AppliancesTravelEntertainment & GamingOther

Poland Gift Card Spend by Retail Sector (Split by Retail and Corporate Consumers)

Ecommerce & Department StoresRestaurants & BarsSupermarket, Hypermarket, Convenience StoreEntertainment & GamingSpecialty StoresHealth & WellnessTravel

Poland Gift Card Spend by Distribution Channel (Split by Retail and Corporate Consumers)

Gift Card Online SalesGift Card Offline Sales1st Party Sales3rd Party SalesSales Uplift

Poland Gift Card Purchase by Payment Method

Credit CardDebit CardBank TransferPrepaid CardDigital & Mobile WalletBNPL & Other Digital PaymentCash

For more information about this report visit https://www.researchandmarkets.com/r/hwf7dp

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Polish Gift Card and Incentive Card Market