The goal is to make visitors feel at ease, not like “you’re in a high-pressure sales situation,” said Scaringe, who lives in Marin.
To put that premise to the test, two Standard reporters camped out for a full day of work last week. No one tried to sell us a car. They did ask if we needed a tour of the features of a Rivian R1, but, to be fair, we were about to start working from the backseat.
While there could have been more outlets, the coworking space at 314 Fell St. had comfy seating, zippy free WiFi, beautiful bathrooms, a water fountain, and well-calibrated background music. Big open windows let in a breeze, while the exposed brick walls and luscious plants felt luxe.
No luck on free coffee or tea; the Rivian team says this is an effort to have customers support local businesses, like the Blue Bottle on the same block or the bevvy of food options along Hayes Street.