Seth Rogen Says Sony Wouldn’t Allow Jonah Hill to Use a PlayStation in ‘Superbad’: He Can’t ‘Interact With Our Products. It’s Too Vile a Character’

https://variety.com/2025/film/news/seth-rogen-sony-jonah-hill-too-vile-1236337230/

13 comments

  1. > “They were like, ‘We can’t have him interact with our products as a character, because it’s too vile a character.’ And I was like, ‘It’s based on me, that’s very insulting,’” the star said through laughs, speaking with RottenTomatoes on the red carpet for the SXSW premiere of his new Apple TV+ series “The Studio.”

    >“Sony made the movie and we were told that Jonah Hill’s character, Seth, was so reprehensible to the studio,” Rogen said. “There’s a scene where they’re playing video games and it was like, ‘Jonah can’t touch a PlayStation.’”

    >Rogen shared that the production “accommodated” the studio in the end. Hill isn’t seen interacting with Sony products in the film, though Michael Cera’s character, Evan, does play “The Getaway: Black Monday” on a PlayStation 2 in an early scene.

  2. Too vile? He was EXACTLY the character who would use a PlayStation lmao

  4. Turns out Sony doesn’t really understand its target audience

  5. Corporations are so weirdly protective of their brands

  7. Penguinz0 (aka Charlie aka MoistCr1tikal), a YouTuber, just made a video about how a pending PlayStation sponsorship was pulled indefinitely because he released a satirical comedy music video that was a tad too “vile” for Sony. Seems not much has changed over there.

  8. What a dumbass complaint. Can’t advertise your products in your movies you distribute. Lmao

  10. Sounds like Nintendo in the 90s. Good for them. Smoke crack with me, bro.

  11. This is like wealthy buttoned up MAGA types who deny having anything to do with neo Nazis… it’s like wake up, these are your people man!

  13. Who the fuck is running Sonys marketing program???

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