France, India, Spain, Türkiye, Saudi Arabia, Portugal, And Greece Mark New Milestones In Wyndham’s Expansion, With Cutting-edge Hotels And Premium Accommodations Reshaping The Region’s Tourism Landscape

Wednesday, March 19, 2025

Wyndham Hotels & Resorts expands its global footprint in EMEA with new hotels, strategic partnerships, and branded residences, fueling tourism growth in 2024.

Wyndham Hotels & Resorts Strengthens Global Footprint with Landmark Expansion Across EMEA in 2024

Wyndham Hotels & Resorts, the world’s largest hotel franchising company, continues to accelerate its growth across Europe, the Middle East, Eurasia, and Africa (EMEA) in 2024. With an expansive portfolio of 25 global brands and approximately 9,300 hotels, the company executed 83 contracts and launched over 50 new hotels, adding more than 6,400 rooms in key markets such as France, India, Spain, Türkiye, and Portugal.

Wyndham’s global development pipeline reached a record 252,000 rooms, reflecting a 5% year-over-year increase. The EMEA region also achieved an impressive 10% rise in revenue per available room (RevPAR). Rooted in its Owner First™ approach to franchising, Wyndham continues to reinforce its reputation as a trusted partner for franchisees. With these latest additions, Wyndham’s footprint in EMEA now includes around 680 hotels, representing approximately 93,000 rooms. This expansion includes 14 properties in Saudi Arabia and 23 in the United Arab Emirates.

A Strategic Expansion Fueled by Growing Market Demand

Dimitris Manikis, President of EMEA at Wyndham Hotels & Resorts, highlighted the company’s momentum:

“Wyndham’s growth in 2024 is a testament to the strength of our brand portfolio and the increasing demand in key regions. We are strategically expanding in high-growth segments such as extended stay and branded residences while reinforcing our presence in midscale and upscale markets. Our recent expansion in Europe, India, and the UAE presents significant opportunities for our partners. Moving forward, we remain committed to delivering long-term value, aligning with our Owner First strategies, and enhancing guest experiences.”

With international travel expected to surge in 2025, Wyndham remains focused on expanding in high-potential destinations.

Türkiye: A Dominant Player in the Hospitality Landscape

As the largest international hotel company in Türkiye, Wyndham boasts around 120 properties across 40+ cities. With Türkiye projecting over 70 million international visitors in 2025, the company is well-positioned to capitalize on this tourism boom. Key 2024 openings include:

Days Inn by Wyndham Alanya – A budget-friendly retreat on Türkiye’s Mediterranean coast.Boreas Hotel, Trademark Collection by Wyndham – The first Trademark hotel in Ankara, offering contemporary accommodations in the capital.Wyndham Garden Cambasi – A scenic slope-side retreat in Ordu’s Black Sea highlands.

Expanding the Ramada Brand Across the Middle East and South Asia

Wyndham strengthened its global Ramada by Wyndham brand in 2024, enhancing its footprint in competitive markets. Notable openings include:

Ramada by Wyndham Ahmedabad Narendra Modi Stadium Motera – The second Ramada in Ahmedabad, strategically positioned within the stadium complex.Ramada by Wyndham Kathmandu Dhumbarai – A modern property near numerous UNESCO World Heritage Sites.Ramada Resort by Wyndham Gilgit – An upscale resort at the heart of Gilgit’s tourism hub.

Meeting Midscale Demand with Ramada Encore by Wyndham

The expansion of Ramada Encore by Wyndham in 2024 underscores the company’s focus on midscale accommodations. Key additions include:

Ramada Encore by Wyndham Konya Karatay – A contemporary city-center hotel in Türkiye.Ramada Encore by Wyndham Rajbagh Srinagar – A tranquil escape along the Jhelum River.Ramada Encore by Wyndham Bhiwadi Phool Bagh Chowk – A convenient stay near Phool Bagh Chowk’s industrial hub.Ramada Encore by Wyndham Viramgam – A full-service hotel in India’s Ahmedabad district.

Enhancing Luxury with Dolce by Wyndham

A leader in upscale accommodations and the Meetings, Incentives, Conferences, and Exhibitions (MICE) sector, Dolce by Wyndham now operates 12 hotels in the region. Recent openings include:

Dolce by Wyndham Barcelona Resort – A premier golf retreat in Penedès wine country.Dolce by Wyndham Çeşme Alaçatı – The first Dolce resort in Türkiye, situated along the Aegean coast.

Strategic Signings to Expand Future Growth

Bringing Microtel to India

In partnership with NILE Hospitality, Wyndham is introducing its Microtel by Wyndham brand to India in 2025. The company plans to open 40 Microtel hotels by 2031, targeting Tier-2, 3, and 4 cities.

Strengthening Wyndham’s Presence in Portugal

Wyndham, in collaboration with The Lakhani Group, is expanding its presence in Portugal with several new properties, including:

Wyndham Garden Alentejo Alcácer do SalWyndham Residences Lisbon LouresL Hotels Fátima, Trademark Collection by Wyndham

These hotels are set to open in 2025, reinforcing the company’s commitment to Portugal’s thriving tourism sector.

Expanding Branded Residences

Wyndham is bolstering its branded residences portfolio with strategic collaborations:

Wyndham Grand La Cala Golf Residences (Spain) – Opening in April 2026 in Costa del Sol.Wyndham Residences Piraeus (Greece) – Set to launch in December 2025.Ramada Residences by Wyndham Halkidiki (Greece) – Expected to open in May 2026.

The Wyndham Advantage: A Proven Growth Model

Wyndham’s continued success is driven by its unparalleled marketing, distribution, and technology investments, exceeding $325 million over the past six years. These innovations include cutting-edge property management systems and access to the global Wyndham Rewards program, which boasts approximately 114 million members.

As Wyndham strengthens its presence across EMEA, the company remains committed to empowering its franchisees and delivering exceptional experiences to travelers worldwide.