March 24, 2025
The Paramount+ subscription streaming service March 24 announced the pending bow of two new subscription tiers in Germany, Austria and Switzerland this summer. The new tiers will cost €12.99 per month without ads in Germany and Austria, and CHF17.90 per month in Switzerland. The lower-cost ad-supported option will cost €5.99 per month in Germany and Austria, and CHF7.90 per month in Switzerland.
The pending launches follow premium and ad-supported tier options in Canada, Australia, the U.K. and Ireland, the latter starting starting March 26.
“Paramount+ is seeing strong international subscriber growth as fans in markets around the world come to our service for series from “Landman” and “Happy Face” to “Spongebob” and “Star Trek,” Marco Nobili, EVP and international GM for Paramount+, said in a statement.
Nobili says the new subscription models aim at giving consumers more choices to enhance their streaming experience at different price points.
“We are already seeing strong adoption with non-standard plans accounting for nearly half of direct-to-consumer sign ups in Australia, Canada, U.K., Brazil and Mexico.,” he said. “I am confident we will see continued momentum as we expand our multi-tier options in Germany, Switzerland and Austria.”
“Expanding our Paramount+ ad-tier plan to new markets will unlock a tremendous opportunity for advertisers. Partners can connect with fans of our hit global franchises, films, and series, across Germany, Switzerland and Austria in a seamless, comprehensive and impactful way,” added Lee Sears, president of international markets advertising sales.
Paramount+ ended 2024 with 77.5 million paid subscribers.