Meet Mattson Executive Chef Morgan, an AI persona who leads our Chef Insights Team.
FOSTER CITY, Calif., April 03, 2025–(BUSINESS WIRE)–Innovation firm Mattson is thrilled to introduce the world of foodservice to Chef Insights AI. This purpose-built AI model includes 40 chef personas, each with a resumé of decades of experience in the foodservice industry from QSR to fast casual to casual dining to non-commercial to bars. The benefits of Chef Insights AI include the ability to provide guidance and exploration in multiple areas:
Collaborate instantly with up to 40 highly experienced chefs
Global culinary and trend insights
Innovative concept development for menu, foodservice and CPG products
Flavor exploration
Menu item naming, product naming
With the breadth and power of this tool, Chef Insights AI is poised to become a must-have menu, concept, ops, and innovation tool.
Most Mattson innovation engagements involve the generation of insights from clients’ customers, be they consumers or operators. But it’s always been difficult to get enough insights from a substantial number of culinary operators to guide decision-making. It would be incredibly difficult and expensive to recruit and engage with as varied a group of human operators, not to mention time-consuming. This is where Mattson Chef Insights AI plays a role.
Silicon Valley-based Mattson, the country’s leading food and beverage innovation firm, is enhancing its 47 years of business in the foodservice channel with services that bring new benefits to the industry via powerful new AI technology: tools that are primed to help menu innovators from chefs to marketers to insights professionals.
To introduce the foodservice industry to the power of Mattson AI capabilities, the company will be hosting an event at the Mattson Innovation Center in Chicago, called, “Meet The Chefs of Mattson Chef Insights AI.” It will take place the same week of the National Restaurant Association show. For more event information, see below.
The event will include a hands-on demonstration of the powerful combination of Chef Insights AI + ProtoThink Foodservice AI, a separate model built for ideation and conceptual development. Guests will be able to generate insights to create a new food or beverage product or menu item at the event. This is a natural extension into foodservice innovation since Mattson’s launch of AI services in 2024.
“We’ve been partners to the foodservice industry for 47+ years,” said Mattson’s 28-year veteran Barb Stuckey, “but our new AI tools enable foodservice professionals responsible for innovation initiatives: both operators and suppliers. We welcome them all.”
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