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Gün + Partners is a full-service institutional law firm with a strategic international vision, providing transactional, advisory and dispute resolution services since 1986. The Firm is based in Istanbul, with working offices Ankara and Izmir. The Firm advises in life sciences, energy, construction & real estate, technology, media and telecoms, automotive, FMCG, chemicals and the defence industries.”
The year 2024 can be described as a stable yet relatively uneventful period for Turkish trademark law, with no major legislative changes or ground-breaking reforms.
Turkey
Intellectual Property
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The year 2024 can be described as a stable yet relatively
uneventful period for Turkish trademark law, with no major
legislative changes or ground-breaking reforms.
As of 10 January 2024, the regulation allowing the
administrative revocation of trademarks before the Turkish Patent
and Trademark Office officially entered into force. However, the
anticipated secondary regulations were not implemented, leaving
uncertainties surrounding the process throughout the year.
Similarly, the uncertainty surrounding the Well-Known Trademark
Registry remains unresolved. One notable development in concern
with the Turkish Patent and Trademark Office was the update to the
trademark classification system.
In terms of case law, a significant decision was issued by the
16th Civil Chamber of the Istanbul Regional Court of Appeal, which
revisited the principle of loss of rights due to acquiescence in
trademark infringement cases. This decision introduced a fresh
perspective to the discussion. Additionally, the Court of
Cassation’s ruling on the likelihood of confusion in
pharmaceutical trademarks has contributed a new dimension to
ongoing legal debates. Also, the, the registration of series titles
as trademarks in the television and film industry has re-ignited
discussions on the intersection between trademark law and copyright
law.
At the same time, developments in domain name disputes and
online trademark enforcement have also been noteworthy, as digital
platforms continue to be a battleground for intellectual property
rights.
Artificial intelligence (AI) continues to shape trademark law,
just as it does in other legal fields. From trademark creation to
enforcement, AI-driven solutions are raising new legal questions
and challenges.
Despite persistent challenges, the fight against counterfeit
products remains a key area of focus. In particular, the battle
against counterfeit auto spare parts—given the serious safety
risks involved—has gained momentum, with increased
collaboration between automotive associations and law firms leading
to significant outcomes.
In this publication, we provide insights into these developments
and their implications for trademark law.
CONTENTS
Artificial Intelligence and Trademark Law
Gün + Partners , Articles , Apr 03, 2025
Insights from ICANN 81 and Domain Name Disputes in
Türkiye Gün + Partners , Articles , Apr 03, 2025
Trademark Protection for Work Titles: Challenges
and Insights Gün + Partners , Articles , Apr 03, 2025
Court of Cassation Renders Controversial Decision
on Likelihood of Confusion in Dispute Over Pharma Marks
Gün + Partners , Articles , Apr 03, 2025
The Concept of Loss of Rights due to Acquiescence
in Trademark Infringement Actions Gün + Partners ,
Articles , Apr 03, 2025
Turkish Patent and Trademark Office’s 2024
Revisions:Updates to the Trademark Classification System
Gün + Partners , Articles , Apr 03, 2025
Update on the Well-known Trademark Registry Debate
in Türkiye Gün + Partners , Articles , Apr 03,
2025
Never Ending Delay for Administrative Revocation
of Trademarks Gün + Partners , Articles , Apr 03,
2025
How Automotive Associations and Law Firms Can
Combat Counterfeit Auto Parts Together Gün + Partners ,
Articles , Apr 03, 2025
Online Enforcement in Türkiye: Addressing IP
Infringements in the Digital Era Gün + Partners , Articles
, Apr 03, 2025
The content of this article is intended to provide a general
guide to the subject matter. Specialist advice should be sought
about your specific circumstances.