The work called for a careful balance — strength without hardness, vulnerability without sentimentality.
Working closely with the creative team at Havas Host, Ireland helped bring an important message to life through intimate, grounded portraits that invite reflection and trust.
Rather than depict trauma, the campaign offers quiet moments of pause, designed to shift thinking and give victims and survivors the courage to speak up.
Ireland was honoured to collaborate with Havas Host on such thoughtful work. The campaign reflects his broader practice: creating emotionally resonant images that don’t just move people, but move them forward.
Client – NSW POLICE Sexual Violence Awareness and Reporting Campaign
Agency – HAVAS HOST
Account Director – Maisie La Costa
Executive Creative Director: Sebastian Vizor
Creative Director – Daniel Saunders
Senior Producer – Anthony Martin
To see more of Christopher Ireland’s work click here.
For all enquiries contact Tim Berriman – tim@mervmakes.com