The AGM also featured Canadian Olympian Sophie Bukovec as keynote speaker. Bukovec, who competed in Paris 2024, shared her experiences navigating the Canadian, U.S. and international elite sports scenes, offering insights on resilience and the pursuit of goals against the odds. Her message resonated strongly with attendees, offering inspiration during a challenging time for the industry.
During the meeting, voting took place to elect the new Executive Board for the 2025–2026 term. The newly announced board includes:
President: Susan Webb, VoX International
Vice President: Raina Williams, Expedia Group Media Solutions – Canada
Vice President: Viktor Spysak, Manager, Sales and Tourism Partnerships, Air Canada
Secretary/Treasurer: Stephen Fine, Snowbird Advisor
Director: Sana Keller, Pulse Communications
Director: Greg Marshall, Founder, Genesee Journeys
Director: Colin Wood, VoX International
Discover America Canada members represent a broad cross-section of the industry, including hotels, attractions, tour operators, destination marketing organizations, associations, OTAs, transportation providers and marketing and media companies focused on U.S. destinations.
For membership information or to see upcoming event dates, visit discoveramericacanada.org.