With a career spanning over two decades across some of the most complex and dynamic sectors of the economy, Lavinia Răducu, HR Director at TP România, will bring her strategic perspective on workforce transformation and leadership to Panel 2: The Future of Sustainability in HR & Workforce Perspectives for 2025, during Working Romania | #FutureOfWork 2025.

Recognized for her transformational leadership style and innovative HR strategies, Lavinia is a firm believer in aligning people strategy with business objectives to unlock growth and cultural excellence. Her experience—ranging from greenfield startups to large-scale organizational restructuring—makes her uniquely positioned to address pressing issues such as talent acquisition and retention, change management, and employee engagement.

In her current role at TP Romania, Lavinia oversees a full spectrum of HR responsibilities while cultivating a diverse, equitable, and inclusive organizational culture. Previously, she held key HR leadership roles at Wienerberger Romania, Philip Morris International, Cummins, and Johnson Controls, where she successfully led initiatives in workforce planning, leadership development, and labor relations across both local and global teams.

“The job market in BPO is rapidly evolving due to digitalization and changing customer expectations. AI is automating repetitive tasks, increasing the need for talent with strong emotional intelligence and communication skills. Diverse client preferences for remote, hybrid, or on-site work bring organizational and managerial challenges, requiring flexible strategies while ensuring team cohesion, service quality, and data security. Ongoing issues include staff turnover, emotional stress, and cost pressures; thus Learning & Development and Wellbeing remain central to improving employee experience and operational efficiency.” Lavinia Răducu told BR.

Lavinia will share insights on how companies can future-proof their workforce strategies, nurture internal leadership pipelines, and adapt to the rapidly evolving demands of the modern labor market. Her voice will add depth to a timely conversation at the intersection of business growth and human capital innovation.

Join us to hear from Lavinia Răducu and other visionary leaders at the Working Romania | #FutureOfWork 2025.