Wairere Falls. (File image)
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Emergency services are searching for a man who fell into a fast-moving Waikato river this morning.
Police say a rescue operation is underway to find the missing man, who was seen falling into the river near Wairere Falls just before midday.
The person who saw the man fall tried to help but could not reach him in time.
A Swift Water Rescue Team is on its way to the scene alongside a helicopter.
The rescue attempt comes as the country deals with storms and flooding caused by the remains of ex-Cyclone Tam sweeping through.
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