사진 확대 BLACKPINK’s Jennie. Photo | Star Today DB
According to the analysis of big data in April 2025 of the girl group’s individual brand reputation, BLACKPINK Jennie, No. 2, I’ve, Jang Won-young, No. 3, Espa Carina was analyzed in order.
On the 20th, the Korea Enterprise Reputation Research Institute announced the results of big data analysis in April 2025 for girl group individual brand reputation. For the analysis, the Korea Corporate Reputation Research Institute extracted 98,841,515 brand big data of 725 individual girl groups from March 20, 2025 to April 20, 2025, and analyzed the brand reputation index with the participation index, media index, communication index, and community index, which were created with consumer behavior analysis on individual girl group brands. Compared to 116,706,521 big data from girl groups’ personal brands in March, it is down 15.31%.
The brand reputation index is an index created through brand big data analysis by finding that consumers’ online habits have a great influence on brand consumption. Through the analysis of the girl group’s individual brand reputation, it is possible to measure the positive negative evaluation of the girl group’s individual brand, media interest, and consumer interest and communication volume. The analysis of the girl group’s individual brand reputation also included a brand valuation analysis that measured brand influence.
In April 2025, girl group’s individual brand reputation ranking was 30th, Blackpink Jennie, Ive Jang Won-young, Espa Carina, Blackpink Rosé, Ive An Yu-jin, Espa Winter, Blackpink Jisoo, Oh My Girl Mimi, Ive Rae, Ive Liz, Le Seraphim Kim Chae-won, Le Seraphim Sakura, Cosmic Girls Exy, Espanning, Ive Fall, Espa Gzel, Red Velvet Irene, Red Velvet Irene, Le Seraphim Hong Eun-chae, ITZY Yuna, Signature Support, Twice Mina, Ive Lee Seo, Red.
The Black Pink Jenny brand, which ranked first in the girl group’s individual brand reputation, was analyzed to be 6,639,054 with the participation index of 1,208,658 media index of 1,358,267 communication index of 1,869,846 community index of 2,202,282. Compared to the brand reputation index of 8,790,827 in March, it fell 24.48%.
In second place, the IVE Jang Won-young brand was analyzed with a brand reputation index of 6,092,129, with a participation index of 1,270,156 media index of 1,418,046 communication index of 1,440,747 community index of 1,963,181. Compared to the brand reputation index of 11,029,929 in March, it fell 44.77%.
In third place, the Espa Carina brand was analyzed with a brand reputation index of 5,754,221, with a participation index of 1,332,280 media index of 1,567,564 communication index of 1,196,798 community index of 1,657,580. Compared to the brand reputation index of 6,894,052 in March, it fell 16.53%.
In fourth place, the Black Pink Rose brand was analyzed at 4,842,086, with the participation index 529,120 media index 513,675 communication index 1,530,741 community index 2,268,550. Compared to the brand reputation index of 5,983,023 in March, it fell 19.07%.
In fifth place, Ive An Yu-jin Brand was analyzed at 4,636,576, with the participation index of 963,183 media index of 1,210,520 communication index of 1,215,515 community index of 1,247,359. Compared to the brand reputation index of 4,756,891 in March, it fell 2.53%.
Koo Chang-hwan, director of the Korea Corporate Reputation Research Institute, said, “As a result of analysis of brand big data in April 2025 of Girl Group’s personal brand reputation, the Black Pink Jenny brand ranked first. Analyzing the girl group’s personal brand categories, it decreased by 15.31% compared to 116,706,521 girl group personal brand big data in March. According to the detailed analysis, brand consumption fell 21.08%, brand issues fell 13.47%, brand communication fell 19.53%, and brand diffusion fell 9.60%, according to the reputation analysis.
“Black Pink Jenny Brand, which ranked No. 1 in the girl group’s individual brand reputation in April 2025, showed high ‘hot, unconventional, challenging’ in link analysis, and ‘Like Jenny, Coachella, and Banana Kick’ in keyword analysis.” In the positive negative ratio analysis, it was analyzed that the positive ratio was 92.59%.”
The top 100 brands of girl group’s individual brand reputation in April 2025 are Blackpink Jennie, Ive Jang Won-young, Espa Carina, Blackpink Rosé, Ive An Yu-jin, Espa Winter, Blackpink Jisoo, Oh My Girl Mimi, Ive Rae, Ive Liz, Le Seraphim Kim Chae-won, Le Seraphim Sakura, Cosmic Girls Exy, Espanning, Ive Fall, Espa Gzel, Red Velvet Irene, Red Velvet Irene, Le Seraphim Hong Eun-chae, ITZY Yuna, Signature Support, Twice Mina, Ive Lee Seo, Red, ILLIT Minju, OH MY GIRL Hyojung, Red Velvet Seulgi, ITZY Chaeryeong, Girls’ Generation Taeyeon, Girls’ Day Hyeri, NMix Jiwoo, NMix Lily, ILLIT Yoona, Piftiftie Yewon, Baby Monster Ahyeon, Oh My Girl Seunghee, Hearts to Hearts to Hearts, NMix Haewon, ILLIT Wonhee, Girls’ Day Mina, Kiss of Life Natty, fromis_9 Lee Chaeyoung, ITZY Lia, Cosmic Girls’ Bona, Lovelyz Lee Miju, Baby Monster Asa, NMix’s Bae, fromis_9 Baek Ji Baby Monster Luca, Girls’ Generation Yoona, Cats Eye Lara, Hearts to Hearts to Hearts to Hearts Stella, Oh My Girl Yubin, fromis9 Lee Sa-rom, fromis9 No Ji-sun, fromis9 Lee Na-kyung, Hats to Hearts to Hearts Carmen, ILLIT Iroha, fromis9 Lee Seo-yeon, Hats to Hearts to Hearts to Hearts to Hearts to Hearts to Hearts to Hearts to Hearts to Hearts to Hearts to Hearts to Hearts to Hearts to Hearts to Hearts to Hearts to Hearts to Hearts to Hearts to Heart
[Soyeon Kim Star Today Reporter]