is it a cartoon show? is it a book? how many diddlmäuse are there?? is he well known? i dont understand

by superskibidipizza90

31 comments

  1. Not sure what’s there to understand. It’s a thing like Hello Kitty is a thing. It’s not based on a show. It’s a figure which stood on its own and spawned lots of merchandise.

  2. Just a cartoon mouse that started out on cards, mugs, shirts and stuff. Like the merch you can buy for cartoons, just w/o there being a cartoon in the first place.

  3. in the 90s, kids were collecting diddl maus notebooks. with a different mouse each, dressed as a cowboy etc

  4. There are endless things. Used to be a grave for the Taschengeld of Millenials. Every office has an old mug that has been in the dishwasher too often with a Diddlemaus on.

  6. Diddl was big when I was a teen, and it is just like Hello Kitty, or any other for merch invented character.
    For me Diddl always gives me nostalgia and how I got people to stop bullying me cause I had rare stuff to trade lol

  7. So, the Diddlmaus was a mascot created by an artist and heavily market espescially children and pre-teens in all kind of manners. Greeting cards, mugs, placing cards, stationary, what ever nicknack and merchandise possible, there was one with a Diddl or his girlfriend printed on it.

    That was in the early nineties.

    Now, the whole Diddl thing got a whole new momentum with the publishing of note pads that were each printed with a dedicated Diddl image on it. These things created big trading activities in elementary and secondary schools up and down the country, in which kids would try to exchange their note pad sheets to get as many different pictures as possible.

    Pokémon killed off these activities in the late nineties, though, and new saccharine merchandise entered the market, think Sheepworld and that one japanese cat; so the importence of Diddle first got a gut punch and then slowly fizzled away into oblivion. I don’t even know if they are still produced.

  8. Really hard to describe, Diddl is a pop culture icon if the 90s, it appeared out of nowhere and suddenly everyone was collecting merch with it, really popular were plush toys and papers with Diddle on them (people traded the papers to get as many designs as possible)

  10. I don’t understand it either. When I was young, so a long time ago, this mouse became a trend. It’s just a comic mouse that was created to be on products. But the kids started to collect products with the mouse on it, like sketch blocks and started to trade the papers from these blocks with each other, because there were different drawings of Diddl and his friends on them and so on. Apparently it was not omly popular in Germany but in many other countries as well. The guy who invented it made a lot of money with it and then the trend died.

  11. For some reason in the early 2000s there were massive trading rings in elementary schools of diddle stationary. Mostly the notepads there were a lot of different notepads with new ones coming out constantly. Kids would trade single sheets for sheets from other notepads, making it relatively cheap to start a collection as long as you had enough people to trade with since a single notepad would give you enough to trade for a lot of different sheets from other people who had different notepads or who had already traded for more variety with other people and wanted a motif you had.

  12. I loved this! I had a whole block full of beautifully printed papers from the mouse! The limited edition ones even had a fragrance! We exchanged papers during the break at school!

  17. Yea its like a german Hello Kitty. Kids would collect diffrent looking sheets of paper like tradingcards. All of those showed the diddlemaus in diffrent situations or attires. Some had a smell, when you rubbed the paper, i had popcorn, cola and orange, i loved collecting them, it was great. So meaningless and still so important.

  18. When I was a young boy in the 00s, it was still quite popular. More with the girls than the boys, but my peer group seemed to have little issue with this. I was one of several boys who would own Diddl stuff. Paper, pencils, figurines, everything…

  19. Me, a Bulgarian, have always wondered the same – it was all over my notebooks and pencil cases (in Bulgaria)

  20. We used to collect and share those Diddl papers in the 90s on school yards

  21. It once was currency on a school playground.
    I still got Diddlmaus papers, and they smell like fruits, too!

  25. Man. I remember the Diddl craze here in germany in the late 90s.

  26. Even though I wasn’t from Germany (USA instead), our family friends that lived in Germany for years would do cultural exchanges since I was a kid because both families had daughters.

    From Germany’s side, everything I would receive would always be either Diddlmaus or Top Model or both. Still have most of the stuff (various stuffed Diddlmauses, notebooks, postcards, blanket, sticker books, coloring books, etc.) back at my parents’ house. The Diddlmaus fluffy blanket is still my precious possession.

    And finally when I arrived to live in Germany since Oct 2023, I find that majorly of Diddlmaus has been discontinued……though now I’m hearing that it’s making a comeback soon?

  27. Be aware that adult people buying presents with it are often seen as lower class.

  28. Oh my god I haven’t thought of Diddlmaus for maybe 15 years. Thanks for the reminder 😀

    The real OGs, even the boys, had a Diddlmaus Freundebuch where you could scratch the page and smell it

  29. My then elementary school aged cousin had a Diddl plushie just like on the first slide of your attatched images. Our grandmother used to tuck all our plushies into our beds when we visited her. Diddl was tucked in with her feet upside down- my grandmother who never heard of Diddl mistook the prints on the underside of the feet as a surprised face and figured out it was a two-headed alien plushie. Which is somewhat understandable if one checks out the second slide you posted. My cousin was still absolutely livid at the cluelessness of adults….

  30. I still have a massive Leitz folder filled to the brim with my Diddl stationery collection!

  31. If you are pretty fluent in German I recommend you watch the videos about Germany from the YouTuber Jules. You would learn German culture through memes 😂

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