How is it not at least greater than the sum of the years before? Are they “unshipping” old phones?
Market is saturated. Everyone has a smartphone.
Interesting, am I reading they have lost market share since the population is increasing (600 m since 2015 to 2023) and they are selling about the same amount?
Not surprising. I still use my iPhone 12 Pro, it’s good enough for my needs.
If they basically never change, what’s the incentive to buy a bunch?
I’m still using an iPhone 14, I don’t plan on replacing it for at least another year or more. I’ll probably replace the battery before I get another phone. I just don’t see the point in buying another phone if the one I have is working just fine.
“stagnant” is kind of a weird word. “consistent” seems fitting, considering the profits Apple continues to make.
Everybody already has a phone, and they don’t change much year to year.
This is why Apple is trying to make Apple TV and Apple Fitness and iCloud and all the other subscription services a thing.
Yes but the price is increasingly increasing.
There SHOULD be nothing wrong with this.
This is a wildly profitable product line for Apple, and one that they are marketing leaders of.
The problem with our current “system” is that stock value is the main metric of how a large business does, and most of these valuations depend on massive “growth.”
Apple “needs” to grow their business and every “miss” (like thr VR) thing is a problem for how the company’s management is assessed by investors/the stock market.
Now, they are doing a good job with iCloud and getting compelling refreshes out there, but the actual problem isn’t the iPhone, it is the “greed” of the market.
Stagnant, or stable and sustainable?
You omitted sales prior to 2015 which show that year saw a huge uptick vs 2014 (169.2m). The full trend shows consistent and growing sales year over year with 2015 and the Covid years being outliers.
How is the source Apple SEC filings when Apple don’t release sales numbers? They release a $ breakdown and that’s it. So it’s extrapolated from that but those surveys are rarely correct with Apple
But revenue per unit increased…
lol figures the last iPhone I bought was the year with the lowest shipments of the past decade. Only year under 200 million
My Iphone SE is as powerful as I’ll ever need a phone to be so will only replace when it finally dies. Most people don’t need super high end phones.
This data needs context … because the Global Shipments over that same time period has gone from ~1.5 billion to ~1.1 billion.
Meaning that rather than ‘stagnant’ … Apple has INCREASED MARKET SHARE over the last decade from ~16% to ~24%
The free market says this is bad because it’s not increasing exponentially.
It’s not good to just be consistently at the same level of success.
19 comments
How is it not at least greater than the sum of the years before? Are they “unshipping” old phones?
Market is saturated. Everyone has a smartphone.
Interesting, am I reading they have lost market share since the population is increasing (600 m since 2015 to 2023) and they are selling about the same amount?
Not surprising. I still use my iPhone 12 Pro, it’s good enough for my needs.
If they basically never change, what’s the incentive to buy a bunch?
I’m still using an iPhone 14, I don’t plan on replacing it for at least another year or more. I’ll probably replace the battery before I get another phone. I just don’t see the point in buying another phone if the one I have is working just fine.
“stagnant” is kind of a weird word. “consistent” seems fitting, considering the profits Apple continues to make.
Everybody already has a phone, and they don’t change much year to year.
This is why Apple is trying to make Apple TV and Apple Fitness and iCloud and all the other subscription services a thing.
Yes but the price is increasingly increasing.
There SHOULD be nothing wrong with this.
This is a wildly profitable product line for Apple, and one that they are marketing leaders of.
The problem with our current “system” is that stock value is the main metric of how a large business does, and most of these valuations depend on massive “growth.”
Apple “needs” to grow their business and every “miss” (like thr VR) thing is a problem for how the company’s management is assessed by investors/the stock market.
Now, they are doing a good job with iCloud and getting compelling refreshes out there, but the actual problem isn’t the iPhone, it is the “greed” of the market.
Stagnant, or stable and sustainable?
You omitted sales prior to 2015 which show that year saw a huge uptick vs 2014 (169.2m). The full trend shows consistent and growing sales year over year with 2015 and the Covid years being outliers.
How is the source Apple SEC filings when Apple don’t release sales numbers? They release a $ breakdown and that’s it. So it’s extrapolated from that but those surveys are rarely correct with Apple
But revenue per unit increased…
lol figures the last iPhone I bought was the year with the lowest shipments of the past decade. Only year under 200 million
My Iphone SE is as powerful as I’ll ever need a phone to be so will only replace when it finally dies. Most people don’t need super high end phones.
This data needs context … because the Global Shipments over that same time period has gone from ~1.5 billion to ~1.1 billion.
Meaning that rather than ‘stagnant’ … Apple has INCREASED MARKET SHARE over the last decade from ~16% to ~24%
The free market says this is bad because it’s not increasing exponentially.
It’s not good to just be consistently at the same level of success.
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