Influencers now obliged to comply with not so glamorous rules on advertising and tax – The Irish Times

9 comments

1. Good.

2. I thought this was already in place.

   I assume there was a “get ready” period that ends today?

3. About time. Now they need to take aim of “influencers” who use their kids!

4. Influencer is not a real job and you or anyone else will not be able to change my mind on this. Tax em to fuck!

5. I always wonder about how weak in the head you’d have to be to be influenced by these people. 

6. I hope Revenue come down hard on them.
   So many of them skirt around the ASAI rules as it is for not disclosing ads with little to no consequence.

7. What they weren’t obliged before to be lawful?

8. It feels like there is a huge difference between content creator and influencer, many content creators make educational videos etc. Not a million miles away from production on a TV program.

   I would see influencer as a sub category of content creator. Usually people who want to either use a combo of the their fame and looks to just push products they have been paid to promote without actually saying so and ideally not paying tax.

9. About time, but for some of them a €5k fine could be filed as a cost of doing business. Would like to see a % of earnings penalty for such posts, even if that’s wishful thinking!

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