Lace AI, a Bulgarian-founded startup, raised $19M to transform revenue intelligence in the home services industry with AI after achieving 1000% growth in 2024.

 

👯 Founders: Boris Valkov

📅 Founding year: 2022

🏭 Industry: AI, Revenue Intelligence, Home Services, Call Center Technology

💥 Problem: Home service businesses face a 15–40% revenue leak due to poor visibility into why high-intent inbound calls don’t convert. Traditional manual call reviews and metrics are insufficient and outdated.

📣 Solution: Lace AI uses cutting-edge AI to analyze 100% of inbound calls, automatically classifies outcomes, identifies missed revenue opportunities, and offers targeted coaching—all without additional marketing spend or hiring.

👥 Customers: Home service businesses with annual revenues ranging from $5M to $2B, across verticals like HVAC, plumbing, and roofing.

 

🌱 Stage: Seed

💰 Investment amount: $ 19 million (€16.68 million)

🚀 Funded by: Bek Ventures (lead), LAUNCHub Ventures, Horizon VC, plus angel investors including Snowflake’s Marcin Zukowski, Vivino’s Heini Zachariassen, and Payhawk’s Hristo Borisov.

👁️‍🗨️ Investor’s perspective: “Lace’s customers are seeing instant value, with some spending the equivalent of 10% of sales rep salaries on the product. The team’s deep AI and enterprise software experience allows them to deliver top-tier tech without any technical barrier to entry.” – Mehmet Atici, Bek Ventures

💡 It will be spent on: Expanding R&D initiatives and advancing AI innovation through their Sofia-based research center.

💬 In their own words: “We built Lace as the AI-native revenue intelligence platform for the $650B home services industry… We’ve driven 1000% growth in a single year—and we’re just getting started.” – Boris Valkov

 

💪 Their specialty: Elite AI talent with deep experience from Facebook AI (including PyTorch and trillion-parameter model training), now focused on democratizing AI for the home services industry.

🔑 Business model: B2B SaaS – Customers pay for access to the AI-powered revenue intelligence platform.

👩‍🏫 Market: $650 billion home services and remodeling industry, where most transactions and customer interactions still occur via phone.

📊 Traction: 1000% growth in 2024; customers report up to 98% booking rates and 35% sales increases with zero additional overhead.