Pre-Endgame there were 2 out of 26 movies that hit below 300% ROI, which is generally what is considered a successful big budget movie. Post-Endgame 8 out of 16 hit below that mark.
May be cluttered, but it would be interesting to see this next to the RT score
Shang-Chi and Eternals were way better than their ROIs would suggest imo! Shang-Chi was great, even with some of the storybeat lulls, and Eternals had some issues but was still a solid enough story. Best showing of a speedster in any series yet.
Deadpool 1 and 2 were not part of MCU when released iirc. Have they been retcon’d to be part of MCU? If so, doesn’t that by extension bring in the original Xmen movies and sequels?
One minor critique/idea: I think it’d be good to space everything out based on the time between releases. For example, End Game came out about 1.5 months after Captain Marvel, but Captain America: Brave New World came out 7 months after Deadpool & Wolverine. In fact, they used to try to release 3 movies each year, but they only released one in 2024. I think the gap between releases adds another layer of interest to this graph.
Do Venom (both), The New Mutants, or Morbius really belong on this list?
Deadpool 1 and 2 were questionably part of the MCU until 3 but at least tangentially related. The others really seem to be their own thing.
If these movies have different budgets then why is the 300% ROI line straight?
Deadpool 1350% ROI is insane
No y axis labels. Not beautiful
Now take the 7 non-MCU movies out.
Too much going on here – the point youre making is % of these that hit 300% return. the rest of the data is just noise to that point.
I was really confused until I realized that the y-axis values for the budget and box office were on the left, and the y-axis values for the roi and “300% line” were on the right
What’s the total ROI on the entire MCU?
It doesn’t look like this takes into account marketing costs and the revenue share kept by the theater companies. You can probably safely add 50% to the cost (marketing) and take away 30% of the revenue (theaters’ revenue share) to get a more reasonable ROI estimate.
What’s the significance of 300% ROI?
I’m actually shocked that almost without exception these films are all profitable (The New Mutants and The Marvels look like they’re below 100% but tough to tell). Say what you will about many of these movies becoming formulaic, but from a business perspective, the formula works!
Very interesting how some movies (Deadpool and Venom) are listed and others (Kraven, X-Men films) are not.
No Logan?
It’s the only movie in the MCU I’d watch twice, so I’m assuming it’s unpopular. 🙂
Why is this showing Sony movies lile Morbius as Marvel movies?
They’re “in association” movies as in, not made by Marvel at all.
What is the significance of the 300 line?
I’m so sick of superhero movies
It really bugs me that the Avengers movies are so much higher than the surrounding movies. Sure they had more ensemble casts and all, but typically the other movies were much better.
More like before and after Stan Lee
Scarlet Johansen really did get screwed…no wonder she sued.
23 comments
Pre-Endgame there were 2 out of 26 movies that hit below 300% ROI, which is generally what is considered a successful big budget movie. Post-Endgame 8 out of 16 hit below that mark.
Source: https://www.the-numbers.com/movies/production-company/Marvel-Studios
Tool: Microsoft Excel
May be cluttered, but it would be interesting to see this next to the RT score
Shang-Chi and Eternals were way better than their ROIs would suggest imo! Shang-Chi was great, even with some of the storybeat lulls, and Eternals had some issues but was still a solid enough story. Best showing of a speedster in any series yet.
Deadpool 1 and 2 were not part of MCU when released iirc. Have they been retcon’d to be part of MCU? If so, doesn’t that by extension bring in the original Xmen movies and sequels?
One minor critique/idea: I think it’d be good to space everything out based on the time between releases. For example, End Game came out about 1.5 months after Captain Marvel, but Captain America: Brave New World came out 7 months after Deadpool & Wolverine. In fact, they used to try to release 3 movies each year, but they only released one in 2024. I think the gap between releases adds another layer of interest to this graph.
Do Venom (both), The New Mutants, or Morbius really belong on this list?
Deadpool 1 and 2 were questionably part of the MCU until 3 but at least tangentially related. The others really seem to be their own thing.
If these movies have different budgets then why is the 300% ROI line straight?
Deadpool 1350% ROI is insane
No y axis labels. Not beautiful
Now take the 7 non-MCU movies out.
Too much going on here – the point youre making is % of these that hit 300% return. the rest of the data is just noise to that point.
I was really confused until I realized that the y-axis values for the budget and box office were on the left, and the y-axis values for the roi and “300% line” were on the right
What’s the total ROI on the entire MCU?
It doesn’t look like this takes into account marketing costs and the revenue share kept by the theater companies. You can probably safely add 50% to the cost (marketing) and take away 30% of the revenue (theaters’ revenue share) to get a more reasonable ROI estimate.
What’s the significance of 300% ROI?
I’m actually shocked that almost without exception these films are all profitable (The New Mutants and The Marvels look like they’re below 100% but tough to tell). Say what you will about many of these movies becoming formulaic, but from a business perspective, the formula works!
Very interesting how some movies (Deadpool and Venom) are listed and others (Kraven, X-Men films) are not.
No Logan?
It’s the only movie in the MCU I’d watch twice, so I’m assuming it’s unpopular. 🙂
Why is this showing Sony movies lile Morbius as Marvel movies?
They’re “in association” movies as in, not made by Marvel at all.
What is the significance of the 300 line?
I’m so sick of superhero movies
It really bugs me that the Avengers movies are so much higher than the surrounding movies. Sure they had more ensemble casts and all, but typically the other movies were much better.
More like before and after Stan Lee
Scarlet Johansen really did get screwed…no wonder she sued.
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