That makes some people uncomfortable.
For Florence Achery, owner of Yoga Retreats & More, the environmental impact is one reason why she vows to stay away from AI.
“My initial reaction was that AI is soulless and is a contradiction with my business, which is all about human connection,” says Achery, based in London.
“However, I found out that the environmental impact was awful with all the energy consumption required to run the data centres. I don’t think that people are aware of that.”
While Ms Zetteler admits she respects AI for all the social-good it can achieve, she says she’s concerned about the wider impact on society.
“I’m happy that AI exists for blind people if they can have articles translated by AI and anything that is truly beneficial. But in general, I don’t think it will benefit us long-term.”
Is she worried it might have a knock-on effect on her business, especially if rival companies are using AI?
“Like everything, I could save money by sending our agency to Milan on EasyJet flights rather than the train.
“Already my profit margins look unsuccessful if that’s how you measure success, but how about if you measure success by how much you’re contributing to society and how well you sleep?”