Surely the Venn diagram of people who shop at Waitrose and Asda will look like a pair of ballix anyway, how is someone going to get confused
I’m almost certain there’s someone else with “Everyday Essentials”
Why don’t Asda just keep the Smart Price moniker? Nobody cares what it’s called, only that it’s cheap, lol!
That said it IS ridiculous to copyright the word “essentials”. How could there possibly be any confusion when both supermarkets will ensure that their name is on the packet!
Unless the logo is the same it is hard to argue such an every day word can be exclusive.
If they’re going to all argue then we should force them all to have their cheap range ad Brand Essentials so we get Waitrose Essentials ASDA Essentials Tesco Essentials Sainsburys Essentials etc and then we can make a bloody website call Compare Essentials and be done with it.
4 comments
Surely the Venn diagram of people who shop at Waitrose and Asda will look like a pair of ballix anyway, how is someone going to get confused
I’m almost certain there’s someone else with “Everyday Essentials”
Why don’t Asda just keep the Smart Price moniker? Nobody cares what it’s called, only that it’s cheap, lol!
That said it IS ridiculous to copyright the word “essentials”. How could there possibly be any confusion when both supermarkets will ensure that their name is on the packet!
Unless the logo is the same it is hard to argue such an every day word can be exclusive.
If they’re going to all argue then we should force them all to have their cheap range ad Brand Essentials so we get Waitrose Essentials ASDA Essentials Tesco Essentials Sainsburys Essentials etc and then we can make a bloody website call Compare Essentials and be done with it.