Came across a site listing non-American alternatives (lots of Swiss companies included)

I recently found a website called www.usanah.com
It’s a directory of alternatives to major American brands across categories like software, food, shoes, drinks, and more, sourced from Europe, Asia, and beyond.

While browsing, I noticed there are quite a few Swiss companies already listed, which was great to see. From banking tech to chocolate and precision manufacturing, Switzerland definitely holds its own.

The site also includes a feature where you can pledge to avoid specific companies if you're looking to make more conscious purchasing choices.

It’s not about avoiding everything American, just about being aware of other options, especially local and regional ones.