According to a new survey, 75 per cent of voters in Wales believe the UK Government should be doing more to help people in poverty.

The poll, conducted by Big Issue and YouGov, showed higher concern in Wales than in England.

There, 71 per cent shared this view, despite the consensus in favour of increased action on poverty across Great Britain.

Dissatisfaction regarding the Labour Government’s approach was also voiced by 68 per cent of Reform UK’s voter base.

Additionally, the poll revealed significant regional variances in financial security.

More than half of those surveyed in Wales indicated that, if their income ceased unexpectedly, they would struggle to afford essentials such as housing, food, and utilities within a month.

This figure is 10 per cent above the British average and 13 per cent greater than Scotland.

The Big Issue poll was published as its Big Community Roadshow begins a tour of Cardiff.

The tour aims to spotlight and support those in poverty in South Wales.

Lord John Bird, co-founder of Big Issue, said: “There must be more done for the 14 million people in poverty in this country.”

He indicated that the results of the local elections put significant pressure on Labour to prevent its supporters from defecting to rival parties.

The Big Community Roadshow includes various activities and events, details of which can be found on the Big Issue website.