Elon Musk’s daughter Vivian Wilson landed her first fashion campaign in celebration of Pride Month in June.
Wilson, 21, appears in a campaign for Wildfang, a “queer and female-founded” brand that is “on a mission to rethink gender norms and how they show up in fashion,” according to its website.
“To every kid that needs to hear it right now: Trust who you are,” reads a quote from Wilson on the Wildfang website. In the image, Wilson lies on the floor, sporting a long braid that spells out her name.
“Going from wearing @wearewildfang to modelling (sic) for them,” Wilson captioned an Instagram post with photos from the campaign. “Unrelated but now I have about 40 feet of blonde kanekalon that I don’t know what to do with.”
Vivian Wilson models for Wildfang. Courtesy Wildfang
“Vivian is an incredible model but more than that — she’s brave, funny, smart and doesn’t let any things get down. She’s exactly what the world needs right now,” Wildfang CEO Emma Mcilroy, tells TODAY.com in an email.
In one of the photos, Wilson wears a $48 special-edition T-shirt — which she designed herself — that reads, “Existing Shouldn’t Be Revolutionary.” As Wildfang noted, “This special-edition tee carries a powerful message that shouldn’t be up for debate: trans lives matter and they deserve to be seen, valued and protected.”
All of the profits from the T-shirt will be donated to The Trevor Project, a nonprofit suicide-prevention organization that advocates for the LGBTQ community, according to Wildfang.
Vivian Wilson models a T-shirt she designed for fashion brand Wildfang. It reads: “Existing Shouldn’t Be Revolutionary.” Courtesy Wildfang
“Working with Vivian was a huge privilege — not just because she’s a rising star of the modeling world but because of everything she stands for,” Mcilroy tells TODAY.com in the emailed statement. “She’s always prepared to stand up for her community and doesn’t let all the noise and negativity pull her down. She’s a huge source of inspiration for all of us in the queer community right now.”
Wilson is one of Elon Musk’s 14 children and the twin sibling of brother Griffin, who were born in 2004.
In 2022, Wilson changed her legal name and gender through the Los Angeles County Superior Court after she turned 18 that year.
Vivian Wilson rocks a braid in the shape of her name, in a fashion campaign for Wildfang. Courtesy Wildfang
“I no longer live with or wish to be related to my biological father in any way, shape or form,” Wilson wrote in the petition, according to the Associated Press.
In a 2024 interview with psychologist Jordan Peterson, Musk said his child was “killed by the woke mind virus” and that he had been “essentially tricked into signing documents” related to gender-affirming care.
In 2024, Wilson told NBC News that she hadn’t spoken to her father in the previous four years, and shared her thoughts about her childhood experiences with the billionaire.
“I was relentlessly harassed for my femininity and queerness,” Vivian Wilson previously told NBC News. Courtesy Wildfang
“I was in fourth grade. We went on this road trip that I didn’t know was actually just an advertisement for one of the cars — I don’t remember which one — and he was constantly yelling at me viciously because my voice was too high,” Wilson told NBC News. “It was cruel.”
Wilson added, “He doesn’t know what I was like as a child because he quite simply wasn’t there,” she wrote. “And in the little time that he was I was relentlessly harassed for my femininity and queerness.”