For years, the image of young women in Seoul’s nightlife was characterized by mini-skirts, makeup, and a ‘cute’ demeanor. Now, more women are adopting short hair, baggy pants, and loose shirts as a statement of independence. Meanwhile, marriage and birth rates in South Korea have hit historic lows. Socioeconomic factors play a role – but for many women, it’s a conscious rejection of patriarchal norms – still deeply embedded in South Korean society. The movement has also sparked backlash from many South Korean men, who often reject even moderate forms of feminism, which remains highly stigmatized. A report by Caroline Bergmann.

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