Frasers Group

Australian firm Zitcha has been appointed by Frasers Group, behind UK retailers such as Sports Direct, Flannels and Frasers, to power its newly launched ELEVATE retail media network. 

This enables brand partners to reach shoppers at key moments across the Group’s physical and digital touchpoints, including in-store, online and off-site locations.

With an audience of 30 million+ customers, spanning across the sports, premium and luxury sectors, it is pitched as the UK’s most comprehensive retail media offering from a multi-category retailer, covering the likes of a physical and digital advertising estate of 750+ UK stores, 60+ Everlast Gyms locations, Frasers Group owned shopping centres, and national out-of-home advertising spaces.

This builds on the recent launch of Sports Direct Membership, a programme designed to reward loyal omnichannel customers with exclusive benefits and personalised benefits.

Costco

Costco has announced a multi-year partnership naming Affirm as a pay over time provider for Costco.com in the US.

Now, after going through a real-time eligibility check, approved Costco members can choose from Affirm’s personalised monthly payment plans for purchases ranging from $500 to $17,500.

“As summer approaches, we’re seeing more consumers turn to Affirm to prepare for the season ahead – whether it’s outdoor entertaining essentials, like a new barbecue or patio furniture, a storage shed, or a new set of appliances,” says Pat Suh, Affirm’s SVP of Revenue.

“Costco members in particular know the value of planning ahead and buying in bulk. We’re excited to offer them an alternative to traditional credit, helping them confidently manage their spending on larger purchases without hidden fees.”

First Insight

First Insight is laying claim to a new approach to predicting pricing and demand to protect retailers’ margins amid tariff uncertainty.

The onset of tariffs has made many retailers acutely aware that they’re not prepared for unexpected supply chain volatility and the shifting consumer behaviors that result.

First Insight, which works with retailers like Gap, Under Armour and Marks & Spencer, has turned its attention to making sure firms can take control of their pricing and inventory strategies using real-time customer insights and predictive scenario modeling. 

In the last few months alone, tariffs have shifted in percentages, impacted countries and affected categories and materials – creating confusion and financial pressure across the retail industry.

These unpredictable changes lead to pricing blind spots that erode margins and force retailers into reactive, often damaging decisions. Retailers need to be able to simulate how tariff driven costs impact their margins and sales, and understand how consumers perceive product value at different price points.

Galeria

German department store chain, Galeria, is deploying Blue Yonder’s demand and replenishment capabilities to strengthen its supply chain and enhance operational efficiency. The ultimate aim here is to deliver a highly responsive and seamless shopping experience across both in-store and online channels.

Galeria previously relied mainly on manual processes that limited the company’s ability to forecast demand and accurately allocate inventory across its stores.

Through collaboration between Galeria’s IT, purchasing and supply chain teams and Blue Yonder, the teams were able to significantly improve the retailer’s data quality, availability, and business process efficiency. The collaboration was also pivotal in establishing well defined system interfaces to support seamless data integration and automation.

Wolt

Wolt Ads, local commerce platform Wolt’s advertising service for merchants, has announced the launch of its self-service platform, enabling brands and agencies to plan, activate, and optimise campaigns across 30+ European and Asian markets.

Catalina Salazar, Global Senior Director at Wolt Ads, says: “The new self-service tools, built for speed and scalability, give brands and their agencies end-to-end campaign control. This is retail media amplified, with data collaboration at the core. We’re not just a local commerce platform, but a media ecosystem built for performance – one that helps brands connect with shoppers at the moment of purchase, while offering customers relevant and affordable choices.”

“From impulse buys to the full weekly shop, Wolt is building the digital shopping mall of the future in your pocket – and Wolt Ads gives brands the keys to activate it. It’s a performance engine for the full spectrum of retail, built to help brands drive relevance, conversion, and growth.”

B&Q

BrandSwap has been appointed by home improvement retailer B&Q to deliver post-checkout rewards to shoppers at diy.com. 

B&Q will use the firm’s advertiser network and retail media platform to add exclusive rewards from brand partners such as Apple, Sky, and The AA to its order confirmation page.

The initiative will tap BrandSwap’s real-time relevance capabilities, which recommend rewards based on shopper purchase. For example, customers buying appliances will be able to redeem offers on cleaning products from smol, and those making kitchen-related purchases will see rewards from Pact Coffee.

B&Q will use the same functionality to create tailored retail media opportunities, allowing advertisers to target shoppers purchasing in specific categories and locations. 

Amazon UK and Gopuff

Amazon UK has announced a partnership with Gopuff. Initially available to its customers in Birmingham and Salford, Gopuff will offer thousands of grocery products including alcohol and snacks, which will be delivered to by the US quick commerce big hitter in under 60 minutes, and as fast as 15 minutes, available 24/7.

Russell Jones, Director of Grocery Partnerships at Amazon, says: “Working with grocery retail partners is an important part of our offering, giving customers more choice and more convenient options to have groceries delivered from their favourite stores and brands, ordered via our website. We are excited to bring Gopuff to Amazon customers and to offer our Prime members even more savings, with free delivery on their first order over £20 and other great value discounts.”