This original research compares total visits to the top 10 AI chatbots and search engines from April 2024 to March 2025. Despite 81% YoY growth to 55.2 billion visits, AI chatbots still account for just 2.96% of search engine traffic—showing a 34x gap. Google leads with 1.63 trillion visits, 26x more daily traffic than ChatGPT. Data sourced from Semrush and visualized by OneLittleWeb.

Posted by sujan_sk

3 comments

  1. What if I told you that “AI” Chatbots ARE search engines?

  2. The benefit of using ChatGPT reasoning models to perform search is that it will filter through ads and content before giving you the results. Compared to Google or Bing it’s nice because you’re going to do the ad filtering and content examination anyways but with AI you can skip those steps. Comparing results between Google and ChatGPT is what I would recommend to people that are skeptical.

    Once AI starts serving ads it’s over and I think that’s probably inevitable but for now it’s pretty nice.

  3. Ask the same question of an AI Chatbot and a Search Engine, and let me know which one gives a succinct response without ads.

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