France, Laos, Portugal, Malta, Egypt, Morocco And More Spotlight DoubleTree By Hilton’s Entry Into New Travel Markets With Seven Hundred Hotels Globally

Friday, May 23, 2025

France, Laos, and other emerging and mature destinations are driving DoubleTree by Hilton’s international expansion strategy as the brand moves past 700 hotels globally. This milestone demonstrates Hilton’s aggressive push to broaden its reach across high-growth and culturally vibrant travel destinations. By expanding its reach into new geographies and solidifying its position in existing ones, DoubleTree is strategically responding to increasing tourism appeal in secondary cities and heritage travel destinations where mid-to-upscale travelers are looking for signature comfort, consistency and authentic guest experience tailored to the location.

DoubleTree by Hilton has reached a significant global milestone with the opening of its 700th hotel, demonstrating the brand’s rapid international expansion and strengthening presence in over 60 countries and territories. The achievement highlights DoubleTree’s evolution into a major force in upscale hospitality, driven by strategic market entries, consistent brand delivery, and diversified global demand.

Over the past year, the brand accelerated its expansion efforts, adding more than 40 new hotels to its portfolio. These include debut properties in several new markets such as Nice in France, Vientiane in Laos, Lagoa in the Azores, and St. Paul’s Bay in Malta. Each opening plays a crucial role in DoubleTree’s strategy to extend beyond established regions and tap into untapped travel markets with growing tourism appeal.

The brand has broadened its geographic coverage far beyond its traditional strongholds in the Americas. DoubleTree has established a widespread global presence, operating hotels throughout Europe, Asia, the Middle East, Africa, and various island regions. Over the past 13 years, DoubleTree has multiplied its global footprint more than tenfold—transforming from a regional brand into a global hospitality leader that caters to both business travelers and vacationers alike.

Over 240 new DoubleTree by Hilton hotels are currently under development as part of the brand’s expanding global pipeline. These projects aim to continue expanding the brand’s presence in new national markets, helping meet increasing traveler demand for upscale yet accessible hotel experiences. The brand continues to prioritize first-in-country entries to capture early market share and establish strong brand recognition in emerging travel destinations.

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Across the Europe, Middle East, and Africa (EMEA) region, where more than 150 DoubleTree hotels are already in operation, the brand remains committed to strengthening its footprint through continued expansion.
The brand plans to launch its second resort property in Egypt, located in the coastal destination of El Gouna. In the United Kingdom, a new hotel in Derry-Londonderry will further reinforce its presence in Northern Ireland. Additionally, in North Africa, DoubleTree is preparing to enter Casablanca with a centrally located city hotel, reflecting its strategy to grow in key economic and tourism hubs across the continent.

Across the Asia Pacific region, where DoubleTree manages 115 properties, the brand is actively pursuing expansion, with China positioned as a central focus of its development strategy.

New developments are underway in cities like Zhengzhou and Yanji, where urban expansion and increasing business travel have created high demand for modern, reliable accommodation options. These markets provide fertile ground for expansion, aligning with broader trends in domestic tourism and infrastructure development.

Hotel conversions play a vital role in DoubleTree by Hilton’s contribution to Hilton’s broader global expansion efforts.

Rather than developing all new properties from the ground up, DoubleTree transforms existing hotels into brand-compliant destinations under its flag. During the first quarter of 2025, nearly two-fifths of Hilton’s close to two hundred new hotel launches came through property conversions, highlighting the effectiveness and adaptability of this growth strategy. These conversions enable the brand to enter new locations faster while maintaining high standards of quality and service.

Several recent high-impact openings have played a vital role in pushing DoubleTree to its 700-hotel milestone. In Japan, a new property in Tokyo’s Ariake district provides easy access to commercial zones and event venues. In Ethiopia, DoubleTree strengthened its footprint with a strategically located airport hotel in Addis Ababa, offering convenience for international travelers and regional connectivity. Meanwhile, in China, the opening of a hotel in Guang’an expanded the brand’s access to business and leisure travel markets in the country’s southwestern provinces.

Other prominent additions have supported the brand’s entrance into previously unserved regions. In France, DoubleTree introduced a hotel in the heart of Nice, a major tourism destination on the French Riviera. In Southeast Asia, the brand entered Laos with a hotel in Vientiane, marking a key first for Hilton in the country. In the Mediterranean, new properties launched in Malta’s St. St. Paul’s Bay and the picturesque Lagoa area within Portugal’s Azores archipelago.

Turkey also saw the addition of a hotel in the eastern destination of Kars Sarikamis, boosting access to mountainous leisure travel experiences.

These strategic expansions not only diversify DoubleTree’s global portfolio but also respond to the evolving preferences of travelers seeking upscale, well-located, and consistently branded accommodations. The brand focuses on delivering comfortable stays with distinctive design, warm service, and contemporary amenities that cater to modern business and leisure guests alike.

DoubleTree by Hilton’s continued growth confirms its position as one of the fastest-scaling hotel brands in the upscale segment. With a robust development pipeline, high-performing conversion strategy, and consistent investment in global markets, DoubleTree remains poised to strengthen its influence in the competitive hospitality landscape.

DoubleTree by Hilton is entering vibrant destinations such as France, Laos, Portugal, Malta, Egypt, and Morocco as part of its strategy to reach more than 700 international hotels through high-growth travel markets where the need for high-end, locally engaging stays is increasing rapidly.

The brand’s current success also aligns with the broader demand for global travel, especially as international tourism rebounds and destinations worldwide invest in upgraded hospitality infrastructure. By capturing new markets and reinforcing its presence in established ones, DoubleTree by Hilton continues to redefine what it means to deliver upscale hospitality at a global scale.