I feel like I was scammed. I went to Ghent today and bought chocolate from a gift shop. The only reason I bought it from there was because of its price (2,50e) and the case which looked really nice.
The chocolate itself is not bad, but when I decided to check if it is really Belgium and opened their website it looks like it is a scam. There's nothing on the website (literally).
I will probably stick to chocolates from Leonidas for gifts, but I am just curious if the one I already bought is legit.

by omega_sus

18 comments

  2. I just checked and the adres is a regular tourist gift shop. It’s quite strange they would have their own chocolate. It’s probably just mass produced chocolate with a custom wrap. Hey, at least it has actual cacoa butter in it.

  3. The address is just a souvenir shop in Antwerp. Sad to say you got scammed.

  4. >was because of the price

    Sad to have to say every big shop would have undercut that (chocolate from a Belgian company)

  6. I don’t recognise the brand. It’s definitely not a luxury brand.

  10. interesting to point out that 87 in the eancode means that there is a registration in the netherlands. it does not mean that the product was manufactured there. sometomes it is the same. a lot of 54 registered product will be made in belgium as well as well as the company being registereed with GS1 Belgium

  11. Seems like it’s a Dutch company that deals in souvenirs KVK nr 56636393

  12. First ingredient is sugar. Not legit at all regardless where it comes from.

  13. They did not make the chocolate themselves, they just had a large chocolate manufacturer like Barry Callebaut make it for them and then they just put their brand on it.
    It’s still chocolate and still made in Belgium. Just not artisanal.

    The majority of chocolates you will find in supermarkets that are not from large brands that like Mondelez, Nestle or others are made the same way. Those large groups have such large productions that they own their own chocolate factories, but it’s not the case for many smaller brands.

    Most praline makers don’t make the chocolate themselves either, they only make the fillings and shape the praline. Such is the case of Neuhaus or Leonidas for example.

  14. It is what they call a private label generic chocolate. Could probably buy exactly the same at Lidl for a third of the price

  15. You bought cheap chocolate from a souvenir shop. Sounds like you got what you paid for.

  16. You got what you paid for, plus a tourist tax.
    It doesn’t look awful but certainly not better than most.
    Sometimes, those no brand overdressed chocolates are good quality. Other times, you would be better buying it at the supermarket. (I hate the new norm of 100g chocolate bars, precisely there as it could have at least been worth its price)

  17. You thought you were getting high-quality chocolate for €2.50/100g… in a tourist shop?

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