Every day on The Flight Club, we talk about air travel: we recount deals, review first-class (and low-cost) cabins, explain how best to use loyalty points, and analyze what’s going on in the airline world. But The Flight Club is not just a website or a bidding channel: it is a living community of tens of thousands of real travelers – and enthusiasts-who share experiences, opinions and habits.

For nearly two years we also have a WhatsApp channel, which now has more than 65,000 members, where thousands of clicks come in every day on reports, tips and news.

And that is exactly where we launched two surveys to better understand who our readers really are, how many times they fly per year and how they are responding to the major changes in the world of airline alliances. What has emerged is a surprising and diverse portrait of the Italian traveler of 2025.

How many flights do you take per year? Not everyone travels, but everyone dreams

The first survey was simple: “How many A/R flights do you make, on average, each year?” We expected many responses, but the number of votes received exceeded all expectations. And the result has been clear: there is a huge variety among those who follow us.

A small proportion of users-about 300 people-responded that they never take the plane, who is on The Flight Club just to dream. And that, for us, is beautiful: because it shows that the love of travel and the attraction to the world of aviation can exist even without passing through an airport every month.

Then there is the heart of the community: more than two thousand people fly regularly, at least a couple of times a year or up to five. They are the frequent travelers, the ones who book carefully, perhaps in economy, but who can recognize a good price or an attractive promotion.

Next to them, another very large group flies even more often: up to ten times a year. And, surprisingly, there are hundreds of users who take dozens of flights each year, some even more than fifty. Finally, there could be no shortage of the most extreme category, the die-hards: over a hundred people declared, with a hint of irony, that they fly “more than the bum.” Here, they are the ones who probably have the boarding pass always at hand.

End of story with SkyTeam: now where to fly?

The second survey arose from an important change: ITA Airways has officially left the SkyTeam alliance, and its entry into Star Alliance will not happen before 2026. This means that, for not a short time, Italian frequent flyers will find themselves somewhat suspended between two worlds. So we asked our community, “How will your habits change?”

The most popular response was surprising: more than a thousand people said they do not follow loyalty programs, do not seek status, but simply go where they find the best price. This is a strong signal that price continues to be the most important variable for many travelers, even in times of points, status and upgrades.

Right behind that, however, is another interesting fact: more than 600 users are already ready to embrace the Star Alliance world, that is, to adapt to the new environment and start flying with Lufthansa, Swiss, Austrian, and the group’s other partners. This means that. the passage of ITA may bring with it thousands of loyal customers, as long as the benefits are clear and concrete.

Only a small portion stated that they wanted to remain loyal to SkyTeam and change plans to do so, while about 350 people described themselves as pragmatic: not loyal to one company, but interested in accumulating points wherever possible, choosing the most strategic option from time to time.

Finally, there is a slice of the undecided-over 200 users-who are waiting to better understand what will happen. For them, the offers, routes, services, and clarity of the new rules will count.

What do these numbers really tell us?

We are told that the world of Italian travelers is much more articulated than we think. There are those who fly every month and those who dream of doing so. There are those who seek the best price and those who maximize miles. There are those who adapt to change and those who stick to an alliance.

And they tell us one thing above all: in a world where the rules of the game are changing rapidly, being informed, aware and strategic makes all the difference. That’s exactly what we try to do every day on The Flight Club: help you fly better, spend less, and make the most of every opportunity.

If you are new around here, welcome. And if you’ve been following us for some time, keep flying with us.
The journey has just begun.