Data Source: BFS from January 2022 until April 2025. These are the most popular electric brand by counting all new registrations + change of owners if they were from another canton. I'll add a little more data to the first comment this time because reddit doesn't allow you to edit the text of image/video posts to save me from typos.

Overall Tesla is losing market share fast. Cupra and Skoda are gaining a lot of popularity.
The most popular Electric Car Model was the Model Y, it accounted for most of Tesla's market share.





by obolli

16 comments

  1. * Almost 20 % of new vehicles in Switzerland are now electric.
    * Skoda is about to take over Tesla this month if the trend of 2025 continues as Switzerland’s most popular electric vehicle.
    * The comparison of 3-month rolling average market shares between April 2022 and April 2025 paints a vivid picture of a market in transition. The data unequivocally shows a significant move away from purely traditional combustion engines towards electrified alternatives.
    * Neuchatel has the fastest Year over Year EV growth.
    * Hybrids are absolutely killing it. BMW dominates the Diesel Hybrid market (fastest gainer)
    * Petrol has slowed it’s fall significantly in the past few months. EV’s are accelerating but most popular alternative are still Petrol Hybrids.
    * Alternative’s at the current rate would overtake Petrol + Diesel in 2035
    * Appenzell is the only Canton with more alternative fuels than traditional. Specifically Hybrids. This is likely do to Rental Companies registering their cars there. They also don’t like Tesla much if you look at the animation
    * Zug is the EV Champion with 9% Electric Vehicles
    * Zurich has the highest standard deviation in alternative to traditional fuels, can’t make up their minds 🙂
    * Jura is the canton that likes alternative the least.
    * It’s a zero sum game: The combined loss from Petrol (-6.3 pp) and Diesel (-2.8 pp) totals -9.1 percentage points Remarkably, the combined gains from Hybrid (Petrol) (+5.6 pp), Electric (+2.4 pp), and Hybrid (Diesel) (+1.0 pp) sum up to over +9.0 percentage points. it’s almost a perfect switch
    * Collectively, Hybrid (Petrol), Electric, and Hybrid (Diesel) represented 10.8% of the smoothed market share in April 2022. By April 2025, this “alternative Powertrain” block has expanded to command 19.9% of the market. This means that one in every five new cars (based on this smoothed 3-month average) registered in Switzerland by Spring 2025 is a hybrid or fully electric.
    * More Charts. [Overall Switzerland by brand](https://imgur.com/a/lYIN754). [Overall Fuel Types by New Registrations 2005 until now.](https://imgur.com/a/60LoiEO)

    I’ll add a bit more later, feel free to ask questions, I had planned to add some more plots but this sub doesn’t allow images in comments it seems

    Oh please note the heatmap! the shade of green indicates the EV market share of the total in each canton.

  2. Interesting how in EU Tesla is sinking but in Switzerland they still sell. I get it, don’t get me wrong, leaving asides Elon, in my opinion the model Y is a great electrical.

  3. I switched to an EV this year and range is way less of an issue than people make it. Especially in Central Europe, the infrastructure is actually quite amazing. I think most critics have just never really tried going on a trip with a modern EV.

    And never driven a more silent, comfortable and nimble car – I will never go back to petrol.

  4. This is a far more interesting chart: [https://www.bfs.admin.ch/bfs/en/home/statistics/mobility-transport/transport-infrastructure-vehicles/vehicles/road-new-registrations.assetdetail.33827682.html](https://www.bfs.admin.ch/bfs/en/home/statistics/mobility-transport/transport-infrastructure-vehicles/vehicles/road-new-registrations.assetdetail.33827682.html)

    I think shows two things: the conventional hybrid vehicles are now the new trend (I assume former Petrol/Diesel owners are slowly transitioning to electric but don’t feel ready for a full jump just yet); and second, in the last 5 years we can see a drop of ~20% of new registrations. This is possibly indicating that either people are willing to spend less money on changing cars (they are still ok, they still work fine) or that there is much less money out there.

  6. And then there’s the property management company not allowing to install a charging station. Even you offer them to pay…

  7. Wait, this includes the change of owners ?

    then what conclusion can we make here ?

    Even if Tesla was to become very unpopular, and they were not to sell new cars, they would still be highly overrepresented as they trust the second hand market by the sheer number of cars they sold in the past, right?

  8. I am curious what will happen in case the Tesla shareholders annual meeting (June 13) votes to get rid of this CEO. Musk has only 13% of the shares.

  9. As if someone from Switzerland drives a Tesla. So far, I’ve often only seen WW and Microlino on the roads. Tesla very rarely.

  10. Cupra and Skoda are both Volkswagen Group brands too. Same for Audi and VW.

  12. I’d be curious to see some more insights on plug in hybrid market share. The selection of vehicles is much more limiting because they have to be a certain size to fit both powertrains, but they seem like a popular alternative for EV range skeptics, and anecdotally are pretty popular for new cars.

  13. Last couple days I saw many many many BMWs on the roads and I wondered if it’s a trend or just me. I mean yes there are some teslas but they are not that common I think

  16. Wow Tesla is still so popular despite the Musk stuff? I did Nazi that coming!

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