What’s the message here?

27 comments
  1. Yeah this seems incredibly tasteless and tone deaf

    The message itself is simple though. It’s an ad. It wants you to buy that brand.

  2. That African kids have nothing else to wear than the French national football jersey. Hasn’t Africa suffered enough in the past under the brutal European colonisation? Is there no end to the humiliation?

  3. I have no clue and i am retarded so here are my musings

    Katja her schuurman is called <3Floris

    <3Floris his full name is Floris van Bommel which inturn means he is a women

    Which means Floris is transgender, so the 2 people in this picture are in fact the same person pre and post gender transition, also there where some black childeren playing on the photoshoot location and they didn’t want to disturb them so they left them in the picture (without paying royalties ofcourse).

  4. The message here is that OP doesn’t know the difference between Dutch and Belgian, since neither Katja, Floris, or the brand is Belgian, and all of them are Dutch.

  5. Why does this need to have a message, it’s a commercial.
    Perhaps the message is : buy our shoes, do it, do it now!

  6. I did see this in an university in the Netherlands. When they were showing pictures of the research in a certain subsaharian African country, the picture of the guy next to a clearly low income neighborhood with locals around, never was missed. And the researcher, of course, was suited up.

    I saw like three or four PhD-level research with such pictures. Never understood the point of it

  7. “Colonize in style!”

    With the muted colours and old-fashioned dress, I hopes this was an old advert… bummed to see it’s new…

  8. Those lazy kids need to get a job and get some nice clothes. They probably vote for PS or PTB waiting for the state money. I think that must be it.

  9. Just because they are African toddlers they are supposed to be poor and uneducated? That’s a pretty colonial point of view.

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