Wednesday, May 28, 2025
Greece will be a leading destination for Indian tourists with Viva Voyages’ tie-up with Haritou Travel Group for specialized, bespoke travel experiences. The partnership plans to promote Greece’s rich culture, picturesque landscapes, and varied experiences, giving Indian tourists a bespoke and luxurious holiday experience. With tailor-made packages and carefully crafted itineraries, the joint venture is likely to increase Greece’s profile in India substantially, making it a popular destination for culture, relaxation, and adventure-seekers.
Viva Voyages Private Limited, a destination marketing company headquartered in New Delhi, has entered into an exciting partnership with Haritou Travel Group (HTG) from Greece to promote Greece as a premier travel destination for Indian outbound tourists. This collaboration positions Viva Voyages as the official marketing arm of HTG in India, with the goal of enhancing Greece’s visibility as a top choice for leisure, series departures, and personalized travel experiences from the Indian market.
Founded in 1978, Haritou Travel Group has established itself as one of Greece’s leading destination management companies (DMC), managing over 200,000 international passengers throughout its history. HTG is renowned for its bespoke travel offerings, including FIT (Fully Independent Traveler) tours, series group departures, transfers, and accommodations across an extensive portfolio of over 12,000 hotels. Known for its tailor-made island-hopping programs and unique excursions, HTG aims to provide travelers with an authentic and immersive experience of Greece, showcasing its rich culture, scenic landscapes, and timeless allure.
The partnership between Viva Voyages and HTG comes at a strategic time, as Greece is gaining significant traction as a travel destination for the Indian market. With Indian travelers seeking new and unique experiences post-pandemic, this collaboration is aimed at promoting Greece as not only a picturesque holiday destination but also as a place for heritage, culinary delights, and spiritual journeys. Paul Haritou, the Managing Director of HTG, and Dimitri Haritos, Head of India Operations, are both deeply invested in expanding the company’s presence in the Indian subcontinent. Dimitri’s multiple visits to India have given him a nuanced understanding of Indian culture, as well as the evolving preferences of Indian travelers. His insights into the market will help HTG offer customized products that cater specifically to Indian tastes, creating a deeper connection with travelers from this region.
Paul Haritou, with his extensive experience in the travel industry, envisions launching specialized itineraries that would appeal to Indian travelers by combining leisure with heritage, gastronomy, and spiritual experiences. These curated tours will offer a well-rounded travel experience, reflecting the rich cultural tapestry of Greece while also addressing the specific desires of Indian tourists. Whether it’s indulging in authentic Greek cuisine, exploring ancient historical sites, or engaging in wellness retreats, these bespoke itineraries will offer Indian travelers a unique opportunity to immerse themselves in Greece’s cultural fabric.
The partnership will also see both Paul and Dimitri actively participating in India’s premier travel trade exhibitions and networking events. Their presence at such platforms will strengthen the connection between HTG and Indian travel professionals, solidifying Greece as a preferred long-haul destination for travelers in India. These exhibitions will serve as an opportunity for Viva Voyages and HTG to engage with travel agents, tour operators, and other industry players, while also promoting Greece as a destination that offers diverse experiences, from sun-soaked beaches to ancient ruins and vibrant city life.
In addition to these efforts, the partnership will support the launch of an innovative blog initiative at https://greece.vivavoyages.com, designed to provide Indian travel partners with instant access to curated itineraries, updates, and information on Greece. This online platform will serve as a resource hub, keeping travel agencies in India informed about the latest offerings, destination highlights, and promotional opportunities. It will be an essential tool for promoting Greece’s diverse attractions to the Indian audience, helping to facilitate seamless travel planning for agencies and their clients.
As the Indian outbound travel market continues to evolve, particularly after the pandemic, both Viva Voyages and HTG recognize the immense potential for creating tailored, high-quality travel experiences for Indian tourists. The partnership aims to open new horizons for travel agencies across India, making Greece a viable and attractive option for travelers seeking a mix of history, culture, natural beauty, and luxury. The bespoke itineraries and expert insights provided by the collaboration will help travel professionals craft personalized experiences that align with the desires and expectations of the modern Indian traveler.
The demand for international travel from India is growing steadily, and Greece’s combination of rich history, stunning landscapes, and vibrant culture makes it an ideal destination for those looking to explore beyond traditional holiday spots. With Viva Voyages’ local expertise and HTG’s decades of experience in the Greek travel market, the partnership promises to create compelling travel packages that highlight Greece’s unique appeal, positioning it as a must-visit destination for Indian tourists.
Moreover, as Greece continues to evolve as a top destination for Indian travelers, the partnership aims to build long-term relationships between Greek tourism and the Indian market. By leveraging the strength of both companies, the collaboration will ensure that Greek tourism becomes a staple offering for Indian travel agencies, providing them with a steady stream of options that align with emerging travel trends and consumer preferences.
The strategic partnership between Viva Voyages and Haritou Travel Group marks the beginning of a new chapter in the Indian travel market, bringing Greece closer to the hearts of Indian travelers. Whether for a cultural tour, a relaxing beach vacation, or a gastronomic exploration, Greece is set to become an increasingly attractive destination, and this collaboration will play a crucial role in making that vision a reality.
Greece is poised to be a forerunner destination for Indians as Viva Voyages enters into a tie-up with Haritou Travel Group to provide customized holidays. The tie-up will highlight Greece’s rich cultural heritage and multi-faceted attractions, specially targeting the changing tastes of Indians.
In conclusion, the partnership between Viva Voyages and Haritou Travel Group is poised to make a significant impact on the Indian outbound market. With tailored itineraries, a dedicated blog for travel professionals, and an emphasis on cultural and customized travel experiences, Greece is positioned to become an even more popular and sought-after destination for Indian travelers. As the tourism industry continues to recover and grow, the collaboration stands ready to offer an exciting and diverse range of travel options to the ever-expanding Indian market.
