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(NewsNation) — This week, Meghan Markle bizarrely announced on her “Confessions of a Female Founder” podcast that she was putting her As Ever line of food products on pause before “restocking” to ensure everything was “stable” — telling guest Tina Knowles, “I’m looking at it, saying, just pause. That happened. Let’s wait until we are completely stable and we have everything we need.”
As I reported (and people are now just picking up on) earlier this year, Markle had only a “limited supply” of products — jams, dried flower sprinkles, crepe mix, etc — ensuring they would sell through quickly, a common marketing gimmick.
As I also reported, the “second season” announced immediately after the first dropped, was a turn of phrase as the shows had already been shot, and it gave editors time to edit in As Ever products.
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But I’m now hearing that Markle will be granted a third season, regardless of viewership, as Netflix is invested in making her product line and show a success.
Netflix produces Meghan Markle’s ‘As Ever’ products
It is the first time Netflix has fully produced a product line and, like QVC or Home Shopping Network, sees it as a new cash cow for them (doing shows and selling products from these shows that Netflix manufactures).
Meghan, the Duchess of Sussex, in “With Love, Meghan” on Netflix. (Netflix)
The new line of As Ever products is said to include tablecloths, linens, silverware and everything one would need to make a pretty table scape… something Markle, a visualist, is very keen on. And a third season of the show will focus on the new As Ever products — and how people at home can buy them.
Markle, whose show “With Love, Meghan” dropped off Netflix’s top ten in less than a week, may have alienated her agent, her coworkers and the royal family, but she has one big supporter in her corner… Netflix head Ted Sarandos.
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In an interview with Variety (which called the show a “forced march”) Sarandos said, “I think Meghan is underestimated in terms of her influence on culture. When we dropped the trailer for the ‘Harry & Meghan’ doc series (in 2022), everything on-screen was dissected in the press for days. The shoes she was wearing sold out all over the world. The Hermès blanket that was on the chair behind her sold out everywhere in the world. People are fascinated with Meghan Markle. She and Harry are overly dismissed.”
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I hear that while most people are “done” with the Sussex crew at Netflix, this third season will be a Hail Mary to try and see if commerce and entertainment really can be combined for a profit at the streamer.
A rep for Markle didn’t return emails.
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