Austria Prepaid Card and Digital Wallet Intelligence Report

Dublin, June 09, 2025 (GLOBE NEWSWIRE) — The “Austria Prepaid Card and Digital Wallet Market Intelligence and Future Growth Dynamics Databook – Q2 2025 Update” report has been added to ResearchAndMarkets.com’s offering.

The prepaid card and digital wallet market in Austria is expected to grow by 10.5% on annual basis to reach US$ 5.73 billion in 2025.

The prepaid card and digital wallet market in the country has experienced robust growth during 2020-2024, achieving a CAGR of 14.2%. This upward trajectory is expected to continue, with the market forecast to grow at a CAGR of 9.0% during 2025-2029. By the end of 2029, the prepaid card and digital wallet market is projected to expand from its 2024 value of US$ 5.18 billion to approximately US$ 8.09 billion.

This report provides a detailed data-centric analysis of the prepaid card and digital wallet industry in Austria, covering market opportunities and analysis across a range of prepaid card and digital wallet domains. With over 80+ KPIs at the country level, this report provides a comprehensive understanding of prepaid card and digital wallet market dynamics, market size and forecast, and market share statistics.

Prepaid Card Market Analysis

Metrics Assessed: The study examines the prepaid card market through various lenses, including transaction value, transaction volume, average transaction value, load value, and the total number of cards in circulation.Card Types: A distinction is made between open-loop and closed-loop prepaid cards, providing insights into their respective market shares and growth trajectories.Usage Categories: The report segments the prepaid card market into various categories such as general-purpose cards, business and administrative expense cards, travel forex cards, and meal cards.Business Segmentation: Further segmentation is provided based on business size and type, including small-scale businesses, mid-tier businesses, enterprise-level businesses, government entities, and retail consumers.Sector-Specific Applications: The analysis extends to specific sectors utilizing prepaid cards, including transit and toll payments, healthcare and wellness services, social security and other government benefit programs, fuel purchases, utilities, and more.

Digital Wallet Market Insights

Key Segments: The digital wallet market is dissected across five primary spending categories: retail shopping, travel, entertainment and gaming, dining establishments, and recharge and bill payments.Performance Metrics: For each segment, the report evaluates transaction value, transaction volume, and average transaction value, offering a granular view of consumer spending behaviors.Retail Spend Breakdown: An in-depth analysis is provided for retail spending via digital wallets, covering categories such as food and grocery, health and beauty products, apparel and footwear, books, music and video, consumer electronics, pharmacy and wellness, gas stations, restaurants and bars, toys, kids and baby products, services, and other miscellaneous categories.

Virtual Prepaid Card Market Segmentation

Categories Analyzed: The virtual prepaid card market is segmented into key categories, including general-purpose cards, gift cards, entertainment and gaming cards, teen and campus cards, business and administrative expense cards, payroll cards, meal cards, travel forex cards, transit and toll cards, social security and other government benefit program cards, fuel cards, utilities, and other miscellaneous categories.Performance Evaluation: For each category, the report assesses transaction value, providing insights into the adoption and usage patterns of virtual prepaid cards across different consumer segments.

Consumer Usage Trends

The report delves into consumer behavior concerning prepaid cards, segmented by:

Age Groups: Identifying usage patterns across different age demographics.Income Levels: Analyzing how income brackets influence prepaid card adoption and usage.Gender: Examining differences in usage trends between genders.

Reasons to buy

In-depth understanding of Austria’s prepaid card and digital wallet market dynamics: Understand market opportunity, industry dynamics, key trends and drivers across 80+ market segments and sub-segments of prepaid payment instrument, prepaid card, digital wallet and virtual prepaid card.Understand Austria’s market opportunities and key trends along with forecast (2020-2029). Understand market dynamics through essential KPIs such as transaction value, transaction volume, and average value per transaction.Develop Austria’s market specific strategies: Identify growth segments and target specific opportunities to formulate your prepaid card and digital wallet strategy; assess market specific key trends, drivers and risks in the industry.Detailed analysis of Austria’s market share by key players across key prepaid card categories.Get insights into Austria’s consumer attitude and behaviour: Understand changing consumer attitude and behaviour and boost ROI. Get detailed insights into retail spend through prepaid cards, virtual prepaid cards and digital wallets.

Key Attributes:

Report AttributeDetailsNo. of Pages159Forecast Period2025 – 2029Estimated Market Value (USD) in 2025$5.73 BillionForecasted Market Value (USD) by 2029$8.09 BillionCompound Annual Growth Rate9.0%Regions CoveredAustria

Scope

Austria Prepaid Payment Instrument Market Size and Forecast

Transaction Value Trend AnalysisTransaction Volume Trend AnalysisAverage Value per TransactionMarket Share Analysis by Prepaid Card vs. Digital Wallet

Austria Digital Wallet Market Size and Forecast

Transaction Value Trend AnalysisTransaction Volume Trend AnalysisAverage Value per TransactionMarket Share Analysis by Key Segments

Austria Digital Wallet Market Size and Forecast by Key Segments

Retail Shopping (Value, Volume, Avg. Value)Travel (Value, Volume, Avg. Value)Restaurant (Value, Volume, Avg. Value)Entertainment and Gaming (Value, Volume, Avg. Value)Recharge and Bill Payment (Value, Volume, Avg. Value)

Austria Digital Wallet Retail Spend Dynamics

Food and Grocery – Transaction ValueHealth and Beauty Products – Transaction ValueApparel and Foot Wear – Transaction ValueBooks, Music and Video – Transaction ValueConsumer Electronics – Transaction ValuePharmacy and Wellness – Transaction ValueGas Stations – Transaction ValueRestaurants & Bars – Transaction ValueToys, Kids, and Baby Products – Transaction ValueServices – Transaction ValueOthers – Transaction Value

Austria Prepaid Card Industry Market Attractiveness

Load Value Trend AnalysisTransaction Value Trend AnalysisTransaction Volume Trend AnalysisAverage Value per TransactionNumber of CardsMarket Share Analysis by Functional Attributes – Open Loop vs. Closed LoopMarket Share Analysis by Prepaid Card Categories

Austria Open Loop Prepaid Card Future Growth Dynamics

Transaction Value Trend AnalysisTransaction Volume Trend AnalysisAverage Value per TransactionNumber of Cards

Austria Closed Loop Prepaid Card Future Growth Dynamics

Transaction Value Trend AnalysisTransaction Volume Trend AnalysisAverage Value per TransactionNumber of Cards

Austria Prepaid Card Consumer Usage Trends

By Age GroupBy Income GroupBy Gender

Austria Prepaid Card Retail Spend Dynamics

Food and Grocery – Transaction ValueHealth and Beauty Products – Transaction ValueApparel and Foot Wear – Transaction ValueBooks, Music and Video – Transaction ValueConsumer Electronics – Transaction ValuePharmacy and Wellness – Transaction ValueGas Stations – Transaction ValueRestaurants & Bars – Transaction ValueToys, Kids, and Baby Products – Transaction ValueServices – Transaction ValueOthers – Transaction Value

Austria General Purpose Prepaid Card Market Size and Forecast
Austria Gift Card Market Size and Forecast
Gift Card Market Size and Forecast by Functional Attribute

By Open Loop Gift CardBy Closed Loop Gift Card

Gift Card Market Size and Forecast by Consumer Segments

By Retail Consumer SegmentBy Corporate Consumer Segment

Gift Card Market Share Analysis by Retail Categories

Gift Card Market Share Analysis by Gifting OccasionGift Card Market Share Analysis by Purchase Location

Austria Entertainment and Gaming Prepaid Card Market Size and Forecast
Austria Teen and Campus Prepaid Card Market Size and Forecast
Teen and Campus Prepaid Card Market Size and Forecast by Functional Attribute

By Open Loop Teen and Campus Prepaid CardBy Closed Loop Teen and Campus Prepaid Card

Austria Business and Administrative Expense Prepaid Card Market Size and Forecast
Business and Administrative Expense Prepaid Card Market Size and Forecast by Consumer Segments

By Small Scale Business SegmentBy Mid-Tier Business SegmentBy Enterprise Business SegmentBy Government Segment

Austria Payroll Prepaid Card Market Size and Forecast
Payroll Prepaid Card Market Size and Forecast by Consumer Segments

By Small Scale Business SegmentBy Mid-Tier Business SegmentBy Enterprise Business SegmentBy Government Segment

Austria Meal Prepaid Card Market Size and Forecast
Meal Prepaid Card Market Size and Forecast by Consumer Segments

By Small Scale Business SegmentBy Mid-Tier Business SegmentBy Enterprise Business SegmentBy Government Segment

Austria Travel Forex Prepaid Card Market Size and Forecast
Travel Forex Prepaid Card Market Size and Forecast by Consumer Segments

By RetailBy Small Scale Business SegmentBy Mid-Tier Business SegmentBy Enterprise Business SegmentBy Government Segment

Austria Transit and Tolls Prepaid Card Market Size and Forecast
Austria Social Security and Other Government Benefit Programs Prepaid Card Market Size and Forecast
Austria Fuel Prepaid Cards Market Size and Forecast
Austria Utilities, and Other Prepaid Cards Market Size and Forecast
Austria Virtual Prepaid Card Industry Market Attractiveness

Transaction Value Trend AnalysisTransaction Volume Trend AnalysisAverage Value per TransactionMarket Share Analysis by Key Virtual Prepaid Card Categories

Austria Virtual Prepaid Card Market Size by Key Categories

General Purpose Prepaid Card – Transaction ValueGift Card – Transaction ValueEntertainment and Gaming Prepaid Card – Transaction ValueTeen and Campus Prepaid Card – Transaction ValueBusiness and Administrative Expense Prepaid Card – Transaction ValuePayroll Prepaid Card – Transaction ValueMeal Prepaid Card – Transaction ValueTravel Forex Prepaid Card – Transaction ValueTransit and Tolls Prepaid Card – Transaction ValueSocial Security and Other Government Benefit Programs Prepaid Card – Transaction ValueFuel Prepaid Cards – Transaction ValueUtilities, and Other Prepaid Cards – Transaction Value

For more information about this report visit https://www.researchandmarkets.com/r/9fgdhn

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Austrian Prepaid Card and Digital Wallet Market