This book is a guide to adding creativity to data visualization, looking at how to make visuals more compelling and memorable. Nadieh Bremer provides thirteen hands-on, tool-agnostic lessons, each filled with actionable insights and perspectives. Between these core lessons the book has tips, mini-chapters, and dozens of real-world examples from both client and personal projects. It also includes glimpses into early sketches, works-in-progress, and in-depth design stories that reveal how creativity in data is often a messy, non-linear, but ultimately rewarding process.