H&S Energy Group is adding electronic shelf labels to all its locations following an initial launch earlier this year.

H&S Energy Group is adding electronic shelf labels to all its locations following an initial launch earlier this year. | H&S Energy Group

H&S Energy Group is adding electronic shelf labels to all its locations following an initial launch earlier this year. 

The convenience-store chain is using labels from Aperion by Hussmann, the technology division of Bridgeton, Missouri-based Hussmann Corp., which provides advanced digital solutions for grocery and convenience retailers across North America. 

H&S Energy Group is No. 23 on CSP’s 2025 Top 202 ranking of U.S. c-stores chains by store count.  

H&S Energy Group launched the electronic shelf labels in seven of its locations in early 2025, and it will expand them to its remaining locations later this year and into 2026. 

“This rollout is a key milestone in our broader digital transformation strategy,” said Fidaa Mohrez, senior director of operational systems at H&S Energy Group. “By deploying Aperion’s Electronic Shelf Labels, we’re improving pricing accuracy, reducing manual effort and delivering a more consistent experience for our customers. It also supports our commitment to sustainability by cutting down on paper use. We’re looking forward to expanding this technology across all our locations as we continue building a smarter, more efficient retail environment.”

The labels will be implemented in phases over the coming months, and customers can expect enhanced visibility, clearer product information and a shopping experience tailored to meet their needs, Aperion said. 

“H&S are ideal collaborators in bringing solutions to their retail locations,” said Andrew Lickiss, sales manager at Aperion. “Their reputation as a forward-thinking retailer precedes them and electronic shelf labels is one major step along the way towards building their connected future. Their flexibility to adjust for whatever the future brings puts them in a powerful position.”

Orange, California-based H&S Energy Group had 368 convenience stores as of Jan. 1. It doubled its store count in March 2024 when it acquired the retail c-store, fuels distribution and other businesses of Andretti Petroleum Group.   

H&S Energy represents major fuel brands such as Chevron, Texaco, Shell and 76. Additionally, it operates as a franchisee of ExtraMile, with most of its convenience stores featuring the proprietary Power Market brand.

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