Today like every then and now when I think about the good old days, I remembered the greatest chocolate of my childhood: Blox from Migros. Definitely my “madeleine de Proust”

These are the only pictures I could find online but if you knew them you know what I’m talking about.

So, why the hell did migros/frey stop making them? Were they way too good and ahead of their time?

Did the big chocolate lobbies threaten migros, as they saw the market slipping through their fingers?

Did the marketing team that decided to end it get fired?

Did the marketing team that recently decided to sell Lego ripoff under Blox name get fired? Will they be?

Who do I have to vote for/pay to see these heavenly delights come back?

by Nixx177

12 comments

  1. Darn, that Blox Pistache looks nice. Never seen that before. Bad that it is no longer available.

    Try contacting Migros Customer Service.

  3. Oh I remember them! No clue why they disappeared though. Maybe Nestlé and Migros had a dispute 🧐

  4. > So, why the hell did migros/frey stop making them?

    They were indeed great!

    And to answer your question: I don’t know, but Migros has a long tradition of making bad decisions.

    So if the obvious way to go forward is to keep a great product, then chances that they’re going to cancel the product are high.

    Probably it was decided in the course of their general strategy “less store brands, more ‘real’ brands” that they have started quite a while ago. So they probably decided that they want to sell Mars and Snickers instead of Blox. (As they have reduced the amount of Frey Chocolate in order to flood the shelves with Lindt.)

    Funnily enough Coop over the same period of time has basically been doing the opposite (introducing more store brands), this is why Coop and Migros are nowadays more similar than they used to be two, three decades ago. (And maybe also the reason why Coop became more successful while Migros is falling apart.)

  5. OMG. brings me back hard ! Totally forgot about those ! Thx dude

  6. I also remember a product called Top2 that basically nobody else does (so far I’ve only ever met 1 person who could still remember).
    It was a mix of ketchup and mayo. There were even ads on TV for it (“Some it like that way, some like it the other way. Why not both”)

    Funnily enough, I’ve seen the same concept again in stores just last month.

  7. CHATGPT said Migros decided to removed it because of the lack of popularity the chocolate bar had…and decide to replace it with more iconic brand..

  8. I remember when I first moved here, Migros didn’t sell Mars products, so they had these clones.

    They weren’t as nice.

  9. AFAIK these basically only existed to spite Mars and were mostly a flop financially. Once Migros got deals with Mars and the other candy bar companies, they dropped them.

  10. I can remember when they sold large packs with a free blox wool hat, half the youth in Emmenbrücke wore one afterwards.

  11. I remember them! There was also this drink I loved called Brix, it existed in apple, passion fruit and mango flavours and it was so refreshing!

  12. I am very surprised to read that many people seem to have liked them. I thought they were awful. Extremely sticky in the mouth and a bad chocolate.

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