Food Warehouse signage has gone up outside the former Carpetright shop in Yaxham Road, Dereham.

A banner hanging across the front of the building reads: “The Food Warehouse: Coming Soon.”

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Food Warehouse was founded by Iceland in 2024 and is well-known for selling branded food, drinks and snacks at discount prices.

A spokeswoman said the launch date is “still to be confirmed”, but they “look forward to sharing more details with customers in due course”.

There are more than 150 Food Warehouse stores nationwide, including two in Norwich, one in Great Yarmouth, one in Thetford and one in King’s Lynn.