The Belgium Waffle Company has brought its sixth branch to Manningham Lane.
The business is also located in Manchester, Huddersfield, Halifax, Blackburn, and Rochdale.
The Bradford branch is the company’s sixth location (Image: Newsquest)
‘It is getting busy around here’
Mussawar Hussain feels the area is getting busy following his shop opening last month.
He said: “We have been opening a month.
“It has been quite good. People have come out. It has been running pretty smoothly.
“The online platforms have had a good response, especially with Uber Eats.
“We have got a lot of families that come in and out.
“We are in a good spot especially with the Istanbul Shawarma opposite. It is getting busy around here.”
It opened last month (Image: Newsquest)
Stick waffles the ‘most popular’
Belgium Waffle Company sells a range of dessert options including ice cream sundaes, cheesecakes, and cookie dough balls.
It is the stick waffles that are the most popular, according to Mr Hussain.
He said: “We specialise in the stick waffles, ice cream sundaes, cheesecakes, cookie dough balls. It is a varied offering.
“The stick waffles are the most popular.”
The interior looks vibrant and fresh (Image: Newsquest) And what sets them apart?
“It is the quality you are getting for the price you pay.
“Nowadays a lot of dessert places tend to be on the higher side in terms of price.
“It is good value for money in terms of the portion sizes you get.”
The shop opens seven days a week (Image: Newsquest)
The Belgium Waffle Company arrives in Bradford
On why he took on the shop, Mr Hussain said: “The opportunity presented itself so we thought why not let’s give it a go.
“We know the word is out there in Yorkshire about Belgium Waffle Company.
“They have got one in Huddersfield and Halifax so we thought we would try it in Bradford.
He added: “The brand itself started a few years back. The franchising only started recently.”
The Belgium Waffle Company is available on delivery sites JustEat, Uber Eats, and Deliveroo.
The shop is open on Monday – Thursday from 4pm-12am, and Friday, Saturday and Sunday from 3pm-1am.