사진 확대 BTS Jimin. Photo | Star Today DB
Group Bangtan Nandan Jimin and Jungkook ranked first and second in the boy group’s personal brand reputation.
The Korea Corporate Reputation Research Institute extracted 80,888,103 brand big data of 755 individuals of the boy group from May 21, 2025 to June 21, 2025, and analyzed the brand reputation index using the participation index, media index, communication index, and community index based on consumer behavior analysis of the boy group’s individual brand. Compared to 72,429,761 boy group brand big data in May, it is up 11.68%.
The brand reputation index is an index created through brand big data analysis by finding that consumers’ online habits have a great influence on brand consumption. Through the analysis of boy group personal brand reputation, it is possible to measure positive negative evaluation of boy group personal brands, media interest, and consumer interest and communication volume. Boy Group’s individual brand reputation analysis also included brand valuation analysis that measured brand influence and qualitative evaluation of brand reputation monitors. Recommendation indicators were included as weights in the brand reputation analysis.
In June 2025, boy group individual brand reputation ranking 30th was analyzed in the order of BTS Jimin, BTS Jungkook, Big Bang G-Dragon, Astro Cha Eunwoo, Wanna One Park Jihoon, BTS Jin, BTS V, Wanna One Kang Daniel, Super Junior Kyuhyun, Rise Wonbin, Exo Baekhyun, BTS J-Hope, Highlight Yoon Doojoon, Wanna One Hwang Minhyun, BTS RM, BTS Suga, Wanna One Ong Seongwoo, Rise SUNGCHAN, Seventeen Jeonghan, SHINee Key, EXO Kai, NCT DOYOUNG, Super Junior Heechul, Wanna One Kim Jaehwan, TOMORRO
Jimin Brand of BTS, which ranked first in the boy group’s individual brand reputation, was analyzed as 6,301,075 with the participation index of 197,638 media index of 197,927 communication index of 2,662,529 community index of 3,242,981. Compared to the brand reputation index of 3,569,824 in May, it rose 76.51%.
In second place, the Jungkook brand in BTS was analyzed at 5,189,119,119 with the participation index of 113,507 media index of 119,256 communication index of 2,279,232 community index of 2,677,125. Compared to the brand reputation index of 2,780,897 in May, it rose 86.60%.
The Big Bang G-Dragon brand ranked third, with a participation index of 756,134 media index of 667,083 communication index of 1,671,478 community index of 1,426,868, and a brand reputation index of 4,521,564. Compared to the brand reputation index of 4,679,825 in May, it fell 3.38%.
In fourth place, ASTRO’s Cha Eun-woo brand was analyzed at 4,140,674 as the participation index 1,001,354 media index 904,508 communication index 971,752 community index 1,263,061. Compared to the brand reputation index of 4,343,362 in May, it fell 4.67%.
The Wanna One Park Ji-hoon brand ranked fifth with a brand reputation index of 4,026,558, with a participation index of 970,653 media index of 763,900 communication index of 772,669 community index of 1,519,335. Compared to the brand reputation index of 2,240,810 in May, it rose 79.69%.
Koo Chang-hwan, director of the Korea Corporate Reputation Research Institute, said, “As a result of analyzing brand big data in June 2025 of Boy Group’s personal brand reputation, Jimin brand, a BTS, ranked first. Analysis of the boy group’s personal brand category showed an 11.68% increase compared to 72,429,761 boy group personal brand big data in May. According to the detailed analysis, brand consumption rose 8.06 percent, brand issues rose 6.85 percent, brand communication rose 14.14 percent, and brand diffusion rose 12.70 percent, according to the reputation analysis.
“The Bang BTS Jimin brand, which ranked No. 1 in the boy group’s personal brand reputation in June 2025, was highly ‘discharged, donated, grateful’ in the link analysis, and ‘Filter, Army, and Park Ji-min’ were highly analyzed in the keyword analysis. In the positive negative ratio analysis, the positive ratio was analyzed at 94.04%.”
In June 2025, boy group’s top 100 brands are BTS Jimin, BTS Jungkook, Big Bang G-Dragon, Astro Cha Eunwoo, Wanna One Park Jihoon, BTS Jin, BTS V, Wanna One Kang Daniel, Super Junior Kyuhyun, Rise Wonbin, Exo Baekhyun, BTS J-Hope, Highlight Yoon Doojoon, Wanna One Hwang Minhyun, BTS RM, BTS Suga, Wanna One Ong Seongwoo, Rise SUNGCHAN, Seventeen Jeonghan, SHINee Key, EXO Kai, NCT DOYOUNG, Super Junior Heechul, Wanna One Kim Jaehwan, TOMORROW X TOGETHER YEON Rise Anton, Rise Sohee, SEVENTEEN Seungkwan, THE BOYZ Hyunjae, ATEEZ San, SHINee Taemin, Rise Eunseok, NCT Jaehyun, Super Junior Siwon, Zero Base One Sung Hanbin, SEVENTEEN Jun, SEVENTEEN S.COUPS, TOMORROW X TOGETHER SOOBIN, TVXQ U-Know, SEVENTEEN DK, NCT Mark, WINNER Kang Seungyoon, EXO Suho, TOURS Shinyu, WINNER Lee Seunghoon, TVXQ’s strongest Changmin, SEVENTEEN Joshua, Highlight Yang Yoseop, TOMORROW X TOGETHER BEOMGYU, ENHYPEN JUNGWON, THE BOYZ YOUNGHOON, Wanna One Bae Jinyoung, EXO-Ray, Rise SHOTARO, Stray Kids Hyunjin, ENHYPEN Sunwoo, Exo Sehun, NCT Jungwoo, NCT Ryo, NCT Riku, NCT Riku, NCT HAECHAN, NCT YOUWOO, SEVENTEEN THE8, Stray Kids Felix, ENHYPEN J, TOMORROW X TOGETHER TAEHYUN, TOMORROW X TOGETHER HUEN.