Sunday, June 22, 2025

Turkey’s health tourism sector is experiencing an impressive surge in both demand and revenue, with ambitious plans to reach $6 billion in revenue by the end of 2025. The country, already known for its rich culture, historical sites, and beautiful landscapes, is positioning itself as a global leader in health tourism. By attracting over 2.5 million international patients in 2025, Turkey is aiming to expand its healthcare services and strengthen its position as a destination for medical treatment, wellness, and senior care.

This rapid growth is driven by several factors, including affordable high-quality healthcare, government support, and innovative healthcare solutions. Turkey’s ability to offer medical procedures at a fraction of the cost of Western countries, combined with world-class medical facilities and experienced healthcare professionals, is attracting more and more international visitors. From cosmetic surgery to orthopedic treatments, wellness tourism, and senior care, Turkey’s healthcare services are drawing patients from all corners of the globe.

In this article, we will explore the factors behind the surge in health tourism to Turkey, the country’s ambitious goals for the future, and how it plans to continue capitalizing on this growing sector.

Turkey’s Health Tourism Surge: From $3 Billion to $6 Billion

Turkey’s health tourism sector has experienced dramatic growth over the past decade. According to the Turkish Ministry of Trade, the number of international patients visiting Turkey increased by sixfold from 2012 to 2024, reaching an impressive 1.5 million visitors last year. In the same period, revenue from the sector quadrupled to hit $3 billion.

This surge is partly due to the country’s high-quality medical care and affordable prices, which attract patients from wealthier nations seeking treatments at a fraction of the cost. For example, procedures like cosmetic surgery, dental work, and fertility treatments cost significantly less in Turkey than in countries like the U.S., the UK, and Germany, while still maintaining high standards of care. This has turned Turkey into one of the top destinations for medical tourism globally.

But what’s fueling this surge in health tourism isn’t just Turkey’s affordable healthcare—it’s also the support from the Turkish government and organizations like the Turkish Health Care Travel Council (THTDC). These agencies have helped position Turkey as an attractive destination for medical tourism by promoting the country’s healthcare services, building global partnerships, and increasing awareness of Turkey’s capabilities in the medical field.

Aiming for $6 Billion in 2025

With the momentum continuing into 2025, Turkey is aiming to generate $6 billion in health tourism revenue and attract 2.5 million foreign patients. The country’s success in achieving these ambitious goals will depend on several key factors, including continued growth in medical services, increased international awareness, and a focus on the various sub-sectors of health tourism, such as thermal resources, wellness tourism, senior tourism, and accessible tourism.

Expansion of Health Tourism Sectors

To achieve its goals, Turkey plans to expand beyond the popular areas of cosmetic surgery and dental care. Thermal tourism (using natural hot springs for therapeutic purposes) has been a staple of Turkey’s wellness offerings, especially in regions like Pamukkale and Afyon. By tapping into this market, Turkey is positioning itself as a top destination for wellness retreats and therapeutic services.

Another key growth area is senior tourism, catering to an aging population seeking specialized care for older adults, including physical therapy, long-term care, and rehabilitation services. With an increasing number of senior citizens in Europe and beyond, Turkey is focusing on attracting retirees and older adults looking for affordable and high-quality healthcare options.

Turkey’s accessible tourism sector is also set to grow, providing services and facilities tailored for people with disabilities. The country’s efforts to improve infrastructure and increase accessibility in hotels, airports, and hospitals are creating opportunities for inclusive tourism that caters to a broader audience.

Innovative Healthcare Solutions

Turkey has also built a reputation for cutting-edge healthcare technologies and innovative treatments. The rise of medical technology in Turkey is helping to make treatments more effective and affordable. From robotic surgery to advanced cancer treatments and hair restoration, Turkey offers a wide array of medical services that meet global standards.

Additionally, Turkish hospitals and healthcare facilities often have international accreditations such as the Joint Commission International (JCI), ensuring the highest standards of care. The presence of renowned doctors and specialists, many of whom have trained in Europe and the U.S., further elevates Turkey’s standing as a top destination for medical tourism.

Economic Impact and Job Creation

The health tourism sector is already a major economic driver for Turkey. In 2024, direct visitor spending in the sector reached $643.4 million in the first quarter alone. With health tourism accounting for 6.9% of Turkey’s total tourism revenue, its economic contribution is only expected to grow.

This growth is also creating new job opportunities. In 2024, direct travel supported 55,000 new jobs in the health tourism sector, a 4% increase from the previous year. These jobs include medical professionals, administrative staff, hospitality workers, and others involved in the medical tourism process. By attracting more patients and increasing the demand for healthcare services, the sector is helping to create thousands of new jobs annually.

A Bright Future: Sustainable Growth in Health Tourism

Looking ahead, Turkey aims to expand its health tourism sector even further. In addition to the growth of traditional services, the sector will likely see the emergence of integrated health and wellness resorts, which combine medical care with luxury accommodations and wellness treatments. These resorts will cater to travelers seeking a complete wellness experience, with services that range from spa treatments to mental health therapies and fitness programs.

Turkey’s goal of generating $25 billion in health tourism revenue by 2030 shows the country’s ambition to be a global leader in this industry. With investments in healthcare infrastructure, advanced medical technologies, and targeted marketing campaigns, Turkey is well on its way to achieving these goals.

Conclusion: The Future of Health Tourism in Turkey

Turkey’s health tourism sector has experienced impressive growth over the past decade, and the country is poised to become a global leader in the industry. With ambitious targets for 2025 and beyond, Turkey is building on its existing success by expanding into new areas of medical care, wellness tourism, and senior care.

As the world’s medical tourism market continues to grow, Turkey’s affordable, high-quality healthcare, combined with its beautiful landscapes and rich cultural offerings, makes it an attractive option for international visitors. By continuing to focus on sustainable growth and innovative services, Turkey will likely remain at the forefront of the global health tourism sector for years to come.