Adam Wrightson: Yeah, look, I mean, I’ve been very privileged over my entire career at Hoyts, which I think, as you said, is, it’s been a long time. It’s sort of, you know, it’s coming up on almost three decades.
And through that time, I’ve, as I said, I’ve done everything from develop an ERP system, but believe it or not, still runs our mortgage business today, right through to a digital transition of you know, our Hoyts business, from from analog film to digital projection and sound to then In more recent years, you know, leading a digital strategy to, I guess, reinvent our entire digital journeys and our digital workflows for our customers.
And I guess that’s really been the focus in the last three or four years. And it started with a strategy which was, I guess, driven in the first instance by our CEO who talked about, I guess, digital being the new battleground for competition.
Hoyts had spent a significant amount of money upgrading our cinemas with reclining seats and differentiating that entire customer experience, and we wanted to replicate that, that, I guess, the in cinema experience with, you know, the digital experience, because that’s the the journey that a customer goes through before they come and actually do, the physical experience in cinema.
And so we want to be best in class, be best in the world at delivering, you know, the best possible digital experiences. And so that started with, obviously, with a strategy.
But the strategy involved not simply just changing some of those workflows or user journeys, but literally re architecting our entire digital infrastructure right from moving to micro services, micro services foundation for for for the code base, hosting it on Azure cloud, all of which gave us the performance and scalability and reliability that we were potentially missing in in our original in some of our earlier iterations of our website, and so that became the focus to reinvent, sorry, to re architect the website, and then on top of lay on top of that, streamlining the the user journeys for for the customers to make that easier.
And I think, I think that that is now culminated in in global recognition of the work that we’ve done on both our website and, more recently, our native app, both of which have won their relative awards in the Australian web awards, as well as being a finalist in this year’s webbys for our most recent app development.
So I think for me, I guess it reinforces what we’ve achieved and what we set out to do, and getting that recognized, recognition, you know, somewhat, I guess it endorses that in that strategy, in what we’ve achieved.